Published On 03/02/2016

"Bohemian Aristocracy", new creative campaign by Royal Salute

Inspired by intellectual aristocrat and bloomsbury patron, lady ottoline morrell


Our prestige British whisky blend, Royal Salute, unveils its new artistic "creative circle" campaign, in collaboration with fashion and art photographer Michelangelo Di Battista.


 "Bohemian Aristocracy"  Royal SaluteMichelangelo’s impressive visuals and film showcase models Gary Greengood, Joel Frampton and Iris Strubegger, wearing contemporary British luxury clothes in muse Lady Ottoline Morrell’s manor house.

Morrell’s patronage and legendary salons supported and shaped the careers of many artists and writers: Bertrand Russell, Aldous Huxley, T. S. Eliot, D. H. Lawrence, Virginia Woolf, Lytton Strachey, Siegfried Sassoon and W. B. Yeats, inviting them to parties and events at Garsington Manor in Oxfordshire, where she took avant-garde portraits of the era’s creative and cultural elite. 





 Royal_saluteThis perfectly reflects Royal Salute’s new brand vision: a modern British luxury brand steeped in the traditions of royalty and aristocracy but interpreting the world with a modern take on contemporary culture. The work will be released online, across social media, at point of sale and further, carefully selected premium channels to support the brand’s new vision. 



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