New Delhi– Pernod Ricard India announced today that Royal Stag has been ranked the world's largest-selling whisky brand for calendar year 2025 according to the latest IWSR 2025 rankings, recording annual sales of 32.6 million cases for calendar year 2025. This achievement marks a milestone for Royal Stag.
"Royal Stag ranked the world’s largest selling whisky for 2025 as per the IWSR 2025 rankings is a milestone for Pernod Ricard India. What makes this achievement truly meaningful is what sits behind it, the trust of our consumers built over three decades. Royal Stag's journey is an example that brands which evolve with changing consumer aspirations, stay rooted in culture and continuously raise the bar don't just remain relevant; they go on to lead the world," said Jean Touboul, CEO, Pernod Ricard India
A 30-Year Journey of Category Leadership
1995–2010 Creating a New Category
In the years following India's economic liberalisation, Royal Stag, familiarized consumers with grain whisky. From brand-new bottles to tamper-proof closures, every innovation reinforced its commitment to authenticity. Backed by its "No Artificial Flavours" campaign the brand aimed to educate consumers on the true taste of whisky and crossed the milestone of 10 million cases.
2011–2020 Establishing Category Leadership
As grain whisky was introduced, Royal Stag continued to innovate with refreshed packaging and product improvement with Royal Stag Barrel Select. This enabled the brand to premiumise while retaining an increasingly discerning consumer base. The brand crossed 18.5 million cases, firmly establishing itself as India's leading whisky.
2021–2026 | From India's Finest to the World's Largest
As India emerged as a global force, Royal Stag expanded alongside it, with presence in 33 countries. The brand introduced Mark of Purity, bringing together quality checks, triple-barrel maturation, authentic blending and its longstanding commitment to no artificial flavours. Innovation continued through the evolution of the Stag identity, the introduction of Double Tamper-Evident Technology (DTET) closures and the launch of Royal Stag Double Dark, created a separate flavour profile within the category.
Commenting on the achievement, Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, said:
"Iconic brands aren't built in boardrooms - they're built in culture, one consumer at a time. Royal Stag becoming the world's largest-selling whisky isn't simply a scale story; it's the outcome of three decades of staying relentlessly relevant and earning the right to be part of people's lives. We've never believed in following the category. We've believed in shaping it." Royal Stag's sustained growth has been powered by deep consumer understanding and continuous innovation. Over the years, the brand has built meaningful platforms across cricket, music and youth culture, including our marquee platform Royal Stag Boombox and partnership with the ICC T20 World Cup. At the same time, it has continued to premiumise its portfolio through innovations such as Royal Stag Barrel Select and Royal Stag Double Dark .
This milestone further reinforces Pernod Ricard India's ambition to build globally admired brands from India, brands that combine commercial scale with enduring cultural relevance.
About Pernod Ricard India
Pernod Ricard India Private Limited (PRI) is a fully owned subsidiary of Pernod Ricard South Asia and a fast-growing multinational alcohol-beverage company delivering quality products to its consumers across the country. Pernod Ricard India’s portfolio in the industry, include Seagram’s whiskies such as Royal Stag, Royal Stag Barrel Select, Royal Stag Double Dark, Blenders Pride, Blenders Pride Reserve Collection, Blenders Pride Four Elements, 100 Pipers and Longitude 77. Pernod Ricard’s wide range of international brands includes Chivas Regal, Ballantine’s, The Glenlivet, Royal Salute, and Jameson Irish Whiskey. Some of the brands in white spirits include ABSOLUT Vodka, Martell Cognac, Beefeater and Monkey 47 Gin, Kahlúa, Malibu, Mumm Champagne, and Perrier-Jouët.
Pernod Ricard India Foundation (PRIF), a Section 8 Company incorporated under the Companies Act, 2013 (“Act”), is a wholly owned subsidiary of Pernod Ricard India, instituted to fulfil its commitment to Corporate Social Responsibility.*IWSR Volume 2025 (Jan -Dec 2025)
New Delhi– Pernod Ricard India announced today that Royal Stag has been ranked the world's largest-selling whisky brand for calendar year 2025 according to the latest IWSR 2025 rankings, recording annual sales of 32.6 million cases for calendar year 2025. This achievement marks a milestone for Royal Stag.
"Royal Stag ranked the world’s largest selling whisky for 2025 as per the IWSR 2025 rankings is a milestone for Pernod Ricard India. What makes this achievement truly meaningful is what sits behind it, the trust of our consumers built over three decades. Royal Stag's journey is an example that brands which evolve with changing consumer aspirations, stay rooted in culture and continuously raise the bar don't just remain relevant; they go on to lead the world," said Jean Touboul, CEO, Pernod Ricard India
A 30-Year Journey of Category Leadership
1995–2010 Creating a New Category
In the years following India's economic liberalisation, Royal Stag, familiarized consumers with grain whisky. From brand-new bottles to tamper-proof closures, every innovation reinforced its commitment to authenticity. Backed by its "No Artificial Flavours" campaign the brand aimed to educate consumers on the true taste of whisky and crossed the milestone of 10 million cases.
2011–2020 Establishing Category Leadership
As grain whisky was introduced, Royal Stag continued to innovate with refreshed packaging and product improvement with Royal Stag Barrel Select. This enabled the brand to premiumise while retaining an increasingly discerning consumer base. The brand crossed 18.5 million cases, firmly establishing itself as India's leading whisky.
2021–2026 | From India's Finest to the World's Largest
As India emerged as a global force, Royal Stag expanded alongside it, with presence in 33 countries. The brand introduced Mark of Purity, bringing together quality checks, triple-barrel maturation, authentic blending and its longstanding commitment to no artificial flavours. Innovation continued through the evolution of the Stag identity, the introduction of Double Tamper-Evident Technology (DTET) closures and the launch of Royal Stag Double Dark, created a separate flavour profile within the category.
Commenting on the achievement, Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, said:
"Iconic brands aren't built in boardrooms - they're built in culture, one consumer at a time. Royal Stag becoming the world's largest-selling whisky isn't simply a scale story; it's the outcome of three decades of staying relentlessly relevant and earning the right to be part of people's lives. We've never believed in following the category. We've believed in shaping it." Royal Stag's sustained growth has been powered by deep consumer understanding and continuous innovation. Over the years, the brand has built meaningful platforms across cricket, music and youth culture, including our marquee platform Royal Stag Boombox and partnership with the ICC T20 World Cup. At the same time, it has continued to premiumise its portfolio through innovations such as Royal Stag Barrel Select and Royal Stag Double Dark .
This milestone further reinforces Pernod Ricard India's ambition to build globally admired brands from India, brands that combine commercial scale with enduring cultural relevance.
About Pernod Ricard India
Pernod Ricard India Private Limited (PRI) is a fully owned subsidiary of Pernod Ricard South Asia and a fast-growing multinational alcohol-beverage company delivering quality products to its consumers across the country. Pernod Ricard India’s portfolio in the industry, include Seagram’s whiskies such as Royal Stag, Royal Stag Barrel Select, Royal Stag Double Dark, Blenders Pride, Blenders Pride Reserve Collection, Blenders Pride Four Elements, 100 Pipers and Longitude 77. Pernod Ricard’s wide range of international brands includes Chivas Regal, Ballantine’s, The Glenlivet, Royal Salute, and Jameson Irish Whiskey. Some of the brands in white spirits include ABSOLUT Vodka, Martell Cognac, Beefeater and Monkey 47 Gin, Kahlúa, Malibu, Mumm Champagne, and Perrier-Jouët.
Pernod Ricard India Foundation (PRIF), a Section 8 Company incorporated under the Companies Act, 2013 (“Act”), is a wholly owned subsidiary of Pernod Ricard India, instituted to fulfil its commitment to Corporate Social Responsibility.*IWSR Volume 2025 (Jan -Dec 2025)