From Origin to Glass | Pernod Ricard

We believe trust is not an act, it’s a chain.

At every stage, from production to purchase, there is a commitment to safety, authenticity, and respect for consumers.

From the industry that produces with quality and responsibility, to distributors, bars, events, and retailers that buy from official suppliers — everyone plays an essential role in ensuring that trust reaches the glass intact.

“From Origin to Glass: I Do My Part” is a Pernod Ricard initiative that promotes responsible consumption, transparency, and awareness at every step of the journey.

Because trust is built together. I do my part. We do our part.

Here, everyone does their part

We do our part with quality, ethics, and responsibility.
Sustainability at the source: We operate in over 350 terroirs around the world, promoting sustainable and regenerative agricultural practices in partnership with local producers, preserving ecosystems and generating positive impact in communities.
Excellence in production: We have 94 proprietary facilities worldwide, where beverages are bottled directly at the place of origin, combining tradition, innovation, and internationally certified quality.
Global distribution network: Our brands reach more than 160 countries through a network of certified distributors and partners. In Brazil, we approve our partners based on technical criteria and periodic evaluations, ensuring transparency and compliance throughout the operation.
Ongoing commitment: We collaborate with authorities, associations, and local partners to combat counterfeiting and adulteration of beverages, promoting safety, authenticity, and responsible consumption across the entire chain.
People first: We train our teams and provide guidance to all partners who carry our products, reinforcing a culture of responsibility, quality, and excellence.

Because trust is built every day—from the source to the glass.
They ensure product authenticity and excellence in service.
Verified origin: They purchase exclusively from Pernod Ricard, ensuring that only original and certified products reach points of sale.
Responsible sales: They train their teams to promote responsible sales to retailers and provide quality and safe service throughout the supply chain.
Education and awareness: They inform and guide points of sale on product origin, safety, and conscious consumption, strengthening consumer trust.
Sustainability and return: They contribute to the reverse logistics program, promoting proper bottle collection and responsible material disposal.

Because distributing isn’t just about delivering beverages—it’s about delivering trust in every bottle.
Check the list of certified and approved partners by Pernod Ricard Brasil.
They ensure product authenticity and excellence in sales.
Verified origin: They purchase only from certified and approved partners or directly from Pernod Ricard, ensuring that only original beverages reach the consumer.
Information and transparency: They inform consumers about product origin and encourage conscious consumption.
Sales responsibility: They strictly comply with legal regulations and do not sell to individuals under 18 years of age.

Every sale is also a commitment to trust.
Serving well also means serving responsibly.
Verified origin: They purchase only from certified and approved partners, ensuring beverages are original and safe.
Responsible service: They train their teams to provide safe and responsible service, promoting positive and mindful experiences.
Education and awareness: They inform consumers about product origin and responsible consumption, strengthening a culture of trust.
Sustainability and return: They separate bottles for safe disposal.
Social responsibility: They do not sell to individuals under 18 and support initiatives that raise awareness and combat violence against women, such as the “No One Remains Silent” Pact.

Every drink is a gesture of care and trust.
Trust is also built through consumption, with responsible choices.
They toast responsibly, celebrating in moderation.
They don’t drink and drive, putting safety first.
They drink water between alcoholic beverages, taking care of their well-being while consuming.
They report irregularities and request receipts, strengthening transparency and legality in the industry.

Every toast is a choice for trust and conscious consumption.