Ballantine’s X Boiler Room announces new headline True Music artist, Seth Troxler
Globally renowned producer and DJ Seth Troxler will headline the second instalment for Ballantine’s x Boiler Room’s True Music as it tours Brazil, Russia and Poland in the coming months.
The announcement builds on a successful three-year partnership between Ballantine’s and Boiler Room, and is aimed at supporting and celebrating artists who do it ‘their way’.
From those just starting out, to established global stars, True Music champions those with a pioneering spirit and challenges them to continue pushing boundaries. The embodiment of this ethos, Seth has a long history supporting emerging and underground artists using his standing in the industry to help them succeed. With Seth at the helm, Ballantine’s x Boiler Room’s True Music will travel across Salvador, Brazil, Russia and Poland to curate huge live shows, create the second True Music EP and host the second True Music Forum in Poland. Seth’s tour will come to a close at the second True Music Forum in September, a one-day event in Warsaw featuring talks, workshops and Q&As. Following the first successful True Music Forum in Madrid in March, the sessions will be live streamed across the world and aim to help educate and inform the next generation of True Music stars.
Seth Troxler added: “I’m looking forward to getting stuck into the True Music project, working with a bunch of incredible artists from different corners of the globe to create unique new music and throw some amazing events that reflect our shared passion for what we do”.
Throughout the tour, Ballantine’s Finest cocktails will be served up alongside an epic showcase of talent, provocative discussions from the industry’s best and creation of all new music that’s sure to inspire and excite fans the world over – whether they’re attending the events or enjoying the live stream from home via truemusic.boilerroom.tv.
Blaise Bellville, Boiler Room Founder and CEO said of the project: “We’re thrilled to be working with Ballantine’s once again on a project that celebrates a commitment to authentic, dynamic musicians – an ethos that Boiler Room has always shared. We’re looking forward to taking True Music even further with legendary DJ and producer, Seth Troxler.”
To date Ballantine’s and Boiler Room has collaborated with 120 artists across 14 events seen by more than 42 million people worldwide. True Music Brazil will take place on Wednesday, 10th of May in Salvador, Brazil.
To check out more head to: truemusic.boilerroom.tv