Published On 08/21/2019

THE UK'S NUMBER ONE SPANISH WINE BRAND ADDS UK EXCLUSIVE TO ITS BEST-SELLING RANGE WITH THE LAUNCH OF CAMPO VIEJO ALBARIÑO

The new premium varietal captures the vibrancy and colour of modern-day Spain in a deliciously fresh and lively white wine

Leading wine brand Campo Viejo is launching an exciting new premium white wine, Campo Viejo Albariño. UK consumers will be the first in the world to taste the vibrancy of the deliciously fresh white wine, which originates from the Rías Baixas region, Spain’s most renowned region for the Albariño grape.

 

Following the success of Campo Viejo Tempranillo Blanco, which was launched in the UK in 2016, the new Albariño provides a premium option for consumers looking to further explore expressions of Spanish white wine. Made 100% with Albariño grapes, carefully picked by hand and grown in small family owned plots, the new varietal perfectly captures the authenticity of modern-day Spain, which is at the heart of the brand.

 

Chris Shead, Off-Trade Channel Director for Pernod Ricard UK, comments: “Until now Campo Viejo has been led by Rioja Tempranillo reds and Viura Tempranillo whites. Albariño offers a new, exciting alternative trade-up for consumers and caters to the growing demand for light and fresh styles.”

 

Campo Viejo Albariño captures the essence of Spain with fragrant, fresh and fruity flavours and lively acidity carrying through until a refreshing and long finish. Perfectly paired with vegetables, meats, pasta or your favourite appetisers, Campo Viejo Albariño is best enjoyed on a warm summer’s evening.

Campo Viejo Albariño will be available in Sainsbury and Ocado from the 11th August with an RRP £10.

[1] Nielsen Spain, Total Coverage, Period Ending: WE 15.06.19

 

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