Plymouth Gin now live on TV!
Plymouth Gin is set to take to our screens with a sponsorship of UKTV’s ‘Captivating Moments’ programming, which will run for seven weeks in November and December. Live from this week, viewers will be served a variety of 10 second humorous idents sponsoring key TV shows across W, Really, Alibi and Eden.
The idents will feature throughout programmes such as Sherlock, Cops UK, The Killing Season, Escape to the Country and Murdoch Mysteries, driving awareness of Plymouth Gin amongst its target audience of affluent and discerning 30-45-year-old consumers.
The campaign will be live for over 823 hours of programming, reaching 7 million consumers. It will also drive sales conversion ahead of Christmas, a time when consumers are looking to spend more and try new products.
Katia Fragkou, Head of Marketing for Pernod Ricard UK, comments: “We are excited to be launching the first-ever TV sponsorship campaign for Plymouth Gin. Gin has exploded in the UK over the last few years and its popularity is only set to continue. Two million gin drinkers watch the channels we are sponsoring, so it’s the perfect platform to promote Plymouth Gin as the gin for the Christmas season.”
Plymouth Gin has enjoyed strong growth in both the on and off trade over the past year, with £10m RSV (+28%) in on trade, and £6.9m RSV in off trade (+37). With a loyal following, it is known as a leading quality gin, popular amongst bartenders and consumers. It’s a cocktail staple and the first gin to be used in the original Dry Martini, Pink Gin and Gimlet.
For further information please contact: Lottie Sylvester firstname.lastname@example.org.
About Pernod Ricard UK
Pernod Ricard UK is part of Pernod Ricard, number two in wines and spirits with sales of €8,987m in 2017/2018. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).
Pernod Ricard holds one of the most prestigious brand portfolios in the sector, including 19 brands among the top 100 worldwide. Pernod Ricard UK has identified the following key priority brands in the UK market: Absolut, Jameson, Chivas, The Glenlivet, Plymouth Gin, Monkey 47, Malibu, Perrier-Jouët, Kahlúa, Beefeater, Campo Viejo, Brancott Estate, Olmeca, Havana Club, Martell, Jacob’s Creek, Lamb’s, Ballantine’s, G.H. Mumm, Graffigna and Wyborowa. Pernod Ricard UK is a member of The Portman Group promoting responsible drinking.