Published On 06/18/2019

PERNOD RICARD UK RE-INTRODUCES LOW CALORIE WINE RANGE, BRANCOTT ESTATE FLIGHT

Leading New Zealand wine brand Brancott Estate, the number one branded wine SKU in the UK1, is re-introducing its Flight Series, which is naturally lighter in alcohol with an ABV of 9%. The naturally crafted range (RRP £9.50) is 20% lighter in calories, compared to a typical wine of the same varietal2.

Providing a low-ABV alternative, whilst maintaining the brand’s classically ‘Marlborough’ taste profile, Brancott Estate Flight is expressive, bright, and fresh, with balanced natural acidity. It is made using grapes harvested earlier in the season when their sugar levels are naturally lower.

 

Chris Shead, Off-Trade Channel Director for Pernod Ricard UK, comments: ‘We are excited to be re-launching the Brancott Estate Flight Series in the UK as there is a growing desire for low ABV and low-calorie wines. As Brancott Estate has now become one of the biggest selling wine brands in the UK, it is great to be able to offer a lighter-style wine without compromising on taste.”

“There are a number of ways to reduce the calories in wine but not all of these processes are natural and many of them affect the flavour. With Brancott Estate Flight, we use a natural winemaking approach to create a wine that is 20% lighter in calories2. By doing this, we retain all the distinctive Marlborough flavours that people expect from Brancott Estate,” says Patrick Materman, Brancott Estate Chief Winemaker.

Brancott Estate Flight was last available in the UK in 2015, when demand for low-alcohol products was not as strong. With consumption habits changing, and the no and low alcohol category now predicted to outperform Total Spirits growth over the next four years[1], it is re-entering the market at a crucial time as consumer demand continues to accelerate.

 

Brancott Estate Flight Marlborough Sauvignon Blanc is a lively wine with bursts of gooseberry and lime on the nose, and a citrus flavour carrying through the palate.  This wine works wonderfully as an aperitif, served with canapes such as smoked salmon blinis. It also pairs beautifully with white fish, seafood, and lighter meat dishes, like a chicken and pomegranate salad.   

Brancott Estate Flight will be available in Sainsbury's from July.

 

[1] IWSR data 2019-2023 for UK 9L volume

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