PERNOD RICARD UK LAUNCHES A CHRISTMAS COCKTAIL CHATBOT
Pernod Ricard UK is unveiling The Cocktail Coach, a chatbot that helps drinkers easily create and purchase high quality serves from the comfort of their own home this festive season.
Recent research from Pernod Ricard UK confirms that from the shopper’s perspective, Christmas is an exciting time when they are more inclined to indulge friends and family with extra special Christmas moments which includes treating themselves with cocktails.
Over a third of UK consumers and more than half (52%) of Londoners have made cocktails at home in the past year. Women see gathering with friends at home as a mixology opportunity, whereas men see spending time with a partner the perfect time to demonstrate their mixing skills.
The Cocktail Coach acts as a go-to, knowledgeable bartender, who can provide tips and choices for cocktail selection to create the perfect night in. From large festive parties to a girl’s night in, it is aimed at those want to get creative for a Christmas event, or are interested in making cocktails at home but don’t know where to start.
 Pernod Ricard UK Millennial Research Panel, November 2016
The Cocktail Coach in action