PERNOD RICARD UK GIVES SHOPPERS THE CHANCE TO ‘WIN DINNER ON US’
Pernod Ricard UK is launching a new ‘Win Dinner on Us’ promotion from March, with an aim to capitalise on key drinking habits revealed in recent shopper behaviour research. The neck tag offer will run across Campo Viejo, Brancott Estate and Jacob’s Creek, and gives consumers the chance to win dinner delivered straight to their door.
The research revealed that two thirds of wine drinkers consider the ‘time for me and us’ occasion as a key moment to purchase a bottle of wine and consume it in the comfort of their own home. This is a time when people most enjoy a glass of wine, often with food, such as a Saturday night takeaway with friends and family.
Set to feature on more than 1.8 million bottles, thousands of £40 vouchers will be on offer allowing the lucky winners to order dinner straight to their door from a food outlet of their choice. The competition will be live until 31st July across selected classic bottles of Campo Viejo, Brancott Estate and Jacob’s Creek within the grocery and convenience channels. To enter, shoppers will simply need to purchase a bottle with a promotional neck tag on it and enter a unique code via the relevant brand website to find out if they are a lucky winner.
 PRUK/Brand Potential Shopper Research 2016
- Winners will receive a digital visa card with £40 credit, which can be used at any online takeaway site
 The Promotional bottles include: Brancott Estate Sauvignon Blanc, Campo Viejo Tempranillo, and Blanco 75cl’s and are Jacobs Creek Classics Shiraz, Chardonnay and Shiraz Rose, , Campo Viejo Tempranillo, and Blanco 75cl’s
Packshots of Campo Viejo, Jacob's Creek and Brancott Estate with on-pack promotion