PERNOD RICARD UK ADDS SUPER PREMIUM GIN, UNGAVA, TO GIN PORTFOLIO
Pernod Ricard UK will market and distribute Canada’s No.1 Super Premium Gin brand, Ungava, from January 2019.
The Super Premium Canadian Gin has a distinctive, natural yellow colour and is distilled in small batches, using traditional techniques and a unique selection of 100% natural herbs and berries indigenous to the Arctic region of Canada. Ungava has a unique role to play in the existing Pernod Ricard UK Gin portfolio, offering a Super Premium Gin that will trade consumers up by driving excitement and intrigue.
Chris Ellis, Commercial Director for Pernod Ricard UK, comments: “The explosion of Gin in the UK has been driven by consumers seeking new and visually appealing serves. Gin has become the largest growth contributor to Total Spirits over the last five years, with growth being driven by the Super Premium sector. With innovation key to growth acceleration, Ungava is the perfect addition to our existing range that capitalises on the Super Premium Gin trend and current demand.”
Ungava is currently available to the grocery channel at an RRP £32, more listings to be confirmed from January 2019.