New Campo Viejo Rosé captures the vibrancy of Spring
The number one Rioja brand in the UK, Campo Viejo, is launching its first-ever rosé to cater to the UK’s continued love affair with Spanish wines and the growing popularity of pale ‘Provence-style’ rosé.
With Spanish wines accounting for almost 10% of all wine sold through Grocery Multiples, Spanish brand leader Campo Viejo is expanding into this contemporary style rosé to widen its portfolio and attract new customers to the best-selling brand.
The rosé category has been growing steadily over the last two years, with the main driver being pale-dry rosé. Just as Spring weather is mild in temperature yet bursting with life, so is Campo Viejo Rosé pale in colour yet vibrant in taste.
Chris Shead, Off-Trade Channel Director for Pernod Ricard UK, comments “We’re very excited for this launch as it opens up an already strong brand to a new audience. Campo Viejo is the biggest Spanish brand on the market, accounting for 15.8% of Spanish Wine sales and contributing £99m to the UK wine category¹. Not only that, but it is currently the UK’s favourite red wine, and so this incremental launch to the category provides consumers with something new from a much-loved household name. Its elegant packaging will create strong standout on shelf, much like the rest of the brand’s best-selling range.”
“The colour of our new Campo Viejo Rosé is a beautiful pale coral-pink, with a vibrant tone that reflects its finesse but also its vitality. It is this vitality that makes Campo Viejo Rosé unique. It has perfumed aromas, intense flavours, a magnificent mouth feel and a long finish,” says Chief Winemaker Elena Adell.
Campo Viejo Rosé 2018 belies its pastel appearance with lively flavours of cherry, citrus, strawberry and rosé petals balanced by gentle acidity to deliver a fresh finish. It’s the ideal choice for Spring and Summer occasions. The stylish bottle makes this the perfect wine to have at a BBQ with friends, or to take to a picnic in the countryside.
Campo Viejo is a fantastic example of a brand that has all occasions covered, with vibrant and refreshing rosé and blanco to enjoy in the summer heat, a hugely popular collection of red wines to be enjoyed all year round and an outstanding Cava for special occasions.
Campo Viejo Rosé (abv 13.5%) carries an RRP of £8.00 and is available exclusively at Morrisons from 1st July 2019.