MASTER THE ART OF BLENDING AT HOME WITH CHIVAS’ EXPERIMENTAL GIFT KIT
October 2018 – Chivas, the original luxury blended Scotch whisky, has launched a Blending Kit featuring a selection of whiskies and tools to give Scotch lovers the chance to get hands-on and experience the art of blending in the comfort of their own home.
The perfect gift for any whisky fan, the kit contains four single malt whiskies and one blended grain whisky, each representing a different flavour characteristic: floral, fruity, citrus, creamy, and smoky. Armed with a pipette and a beaker - plus a bottle of one of the world’s best-loved blended Scotch whiskies, Chivas 12, for inspiration - whisky fans are encouraged to explore, experiment and have fun testing their skills and senses to delicately combine the whiskies and craft a blend worth shouting about.
Katia Fragkou, Head of Marketing for Pernod Ricard UK, comments: “We’re delighted to be offering a first-of-its-kind gift pack that will excite whisky lovers and offer something completely new for at home drinking occasions this Christmas. Chivas The Blend has been a hugely successful consumer experience for us over the last couple of years, with 25,000 people learning how to create their own blend to date. The events have given us the perfect tool to drive awareness for both the category and the brand by making it accessible to curious drinkers across generations.”
Chivas Blending Kits will be available from 31st October 2018 from The Whisky Exchange and Asda from November 2018, with an RRP £25.