Malibu says hello to summer with limited-edition 'connected' bottle
- Malibu is delivering a new experience for shoppers in store by unlocking the world of Ibiza Rocks via a Snapcode on the bottle
- Available exclusively to the grocery channel, the eye-catching new design will deliver stand out and elevate the shopper experience
To celebrate the start of summer, the UK’s number one coconut flavoured rum, Malibu, is releasing a limited-edition bottle in partnership with Ibiza Rocks. In addition to the eye-catching design, which is guaranteed to increase stand-out on shelf, the design features a Snapcode leading to exclusive Ibiza Rocks content and holiday-season inspiration.
To unlock the exclusive bottle content, Malibu is encouraging shoppers to purchase a bottle and snap the Snapcode. The Snapcode will then lead to an exclusive microsite for all those who are verified by Snapchat as being over 18.
 Nielsen Total Coverage Period Ending 30.12.17
Malibu Connected bottle