Published On 03/28/2018

Malibu says hello to summer with limited-edition 'connected' bottle

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  • Malibu is delivering a new experience for shoppers in store by unlocking the world of Ibiza Rocks via a Snapcode on the bottle
  • Available exclusively to the grocery channel, the eye-catching new design will deliver stand out and elevate the shopper experience

To celebrate the start of summer, the UK’s number one coconut flavoured rum[1], Malibu, is releasing a limited-edition bottle in partnership with Ibiza Rocks. In addition to the eye-catching design, which is guaranteed to increase stand-out on shelf, the design features a Snapcode leading to exclusive Ibiza Rocks content and holiday-season inspiration.

To unlock the exclusive bottle content, Malibu is encouraging shoppers to purchase a bottle and snap the Snapcode. The Snapcode will then lead to an exclusive microsite for all those who are verified by Snapchat as being over 18.

 

[1] Nielsen Total Coverage Period Ending 30.12.17

Malibu Connected bottle

Malibu Connected bottle

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