Published On 04/10/2017

KAHLÚA HELPS TO BRING CLEAN WATER TO COFFEE-GROWING COMMUNITIES THROUGH UK COFFEE WEEK

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  • Kahlúa is the official spirit sponsor of UK Coffee Week, a nationwide fundraising campaign, which takes place 10th-16th April
  •  Supporting the coffee-growing communities, Kahlúa will be donating 10p from every Espresso Martini sold through the week from participating venues, to Project Waterfall
  • The initiative will support the brand’s #cocktailyourcoffee proposition which will be supported with in-bar POS and digital activity

 

Kahlúa, the original coffee liqueur, is proudly supporting UK Coffee Week. Taking place from the 10th–16th April, Kahlúa will be donating 10p from every Espresso Martini sold through venues involved with the week, to Project Waterfall. Currently outperforming the category with +18%[1] value growth in the on-trade, Kahlúa is perfectly placed as this year’s official spirit sponsor of UK Coffee Week.

 

Now in its 7th year, UK Coffee Week is a nationwide fundraising campaign that takes place in thousands of coffee shops across the country. 100% of donations received throughout the week will go to Project Waterfall, an initiative dedicated to bringing clean water facilities to coffee-growing communities. Kahlúa holds these communities close to its heart and is proud of its heritage, with its coffee liqueur crafted using the finest ingredients from Veracruz, Mexico.

 

Adam Boita, Head of Marketing at Pernod Ricard UK, comments: “46% of consumers are drinking coffee flavoured cocktails and the Espresso Martini is rapidly increasing in popularity as one of the top 5 rising cocktails[2]. We hope to inspire bartenders to get involved with this great initiative to not only support Project Waterfall, but to tap into this growing category opportunity.”

 

[1] NEMO, Total On Trade, 31.12.16

[2] CGA Mixed Drinks report, April 2016

Kahlúa Espresso Martini

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