Published On 06/08/2018

A juicy addition for Absolut

Absolut is launching two brand new flavours - exclusive to the UK - made with fruit juice and featuring a call to action on pack for consumers to re-use their bottle

Click here to view the full press release

Absolut Juice Edition is available from next week across the grocery channel in two delicious new flavours, Strawberry and Apple. Made with Absolut Vodka and fruit juice, the new range is presented in 500ml bottles, tapping into the growing trend for craft products; with a lower ABV of 35% to create a smooth, juicy liquid, perfect for mixing with soda.

Each flavour is inspired by a Swedish season, strawberries for the Swedish summer and apple for the country’s autumnal days. The bottle also features a paper label for the first time in the brand’s history, with a clear call to action to reuse the bottles as candle holders or vases, further reinforcing Absolut’s mission to ensure quality and sustainability is at the heart of its production process.

 

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