INTRODUCING CEDER’S: A NON-ALCOHOLIC PREMIUM DRINK WITH ALL THE FLAVOURS OF GIN WITHOUT THE ALCOHOL
Pernod Ricard UK partners with CEDER’S Drinks Ltd to exclusively distribute the premium brand
CEDER’S has today announced its inaugural launch and is due to land across Britain from July 2018. The exciting new premium brand contains all the flavours of gin, without the alcohol, offering consumers a non-alcoholic alt-gin that doesn’t compromise on taste.
Hand-crafted and available in 50cl bottles, CEDER’S is exclusively working in partnership with Pernod Ricard UK to bring the brand to market. The range includes three flavours: CEDER’S Classic (akin to a classic gin, mostly juniper but with floral hints), CEDER’S Wild (juniper combined with ginger, clove and rooibos) and CEDER’S Crisp (juniper combined with citrus, cucumber and camomile).
Created by husband and wife entrepreneurs Craig Hutchison and Maria Sehlstrom, CEDER’S is a combination of Swedish style and pristine water, with wild and rare South African botanicals, found in the Cederberg mountains of the Western Cape.