Introducing Beefeater Pink
Today marks the launch of Beefeater Pink, the latest, bold expression to come from Beefeater, the world’s most awarded gin brand. Fusing natural strawberry flavour, citrus and classic juniper botanicals, Beefeater Pink is a delicate and refreshing gin and one that is visually vibrant with its statement-making shade.
Beefeater Pink is expertly distilled and crafted in London by Master Distiller Desmond Payne MBE - a pioneer of today’s global gin boom. Payne was inspired by Beefeater’s founder James Borrough’s creative curiosity. A pharmacist by trade before becoming a distiller, Borrough’s wonderful inventions included raspberry gin, cherry brandy, British Brandy, and mint bitters. Beefeater continues to embrace Burrough’s passion for colliding quality craftsmanship with experimentation and has created this natural strawberry flavour gin for the new generation of drinkers.
According to an independent report commissioned by Beefeater called Cocktails: The New Golden Era, millennials - the ‘Gineration X’ - are driving interest in cocktails with increasingly complex flavours. Beefeater Pink’s natural strawberry flavour gives this new generation of gin drinkers a delicious, fun and visually appealing option.