Published On 09/06/2018


Pernod Ricard UK is shaking up the Single Malts category by launching a brand-new expression, Allt-A-Bhainne. Scotch Whisky is growing +1.4% in the grocery channel, with Single Malt growing ahead of the category at +9.1% in value sales. The disruptive, challenger brand, is aiming to drive growth further by pushing conventional boundaries to recruit a new generation of Single Malt consumers.

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