Published On 05/11/2017

CAMPO VIEJO LAUNCHES NEW LIMITED EDITION BOTTLE TO CAPTURE VIBRANCY OF RIOJA

Download the full press release

The UK’s number one Spanish wine brand[1], Campo Viejo, is capturing the vibrancy of Rioja with its latest Reserva Art Series Limited Edition bottle, which is now in its fourth year. Available from the end of April, the bottle marks an ongoing partnership with two of the world’s leading urban artists, Okuda and Remed, and intends to inspire a more expressive world.

Enjoyed by 1.4 million households in the UK[2], the brand is aiming to increase desirability, whilst continuing to drive double-digit growth into the Spanish wine category. Last year, Campo Viejo saw sales grow by +16.3% value and +13.7% volume, with record sales of £226 million over the last 12 months[3].

Vicky Hoey, Head of Wines and Champagnes at Pernod Ricard UK, comments: “Previous limited edition bottles have driven uplifts of up to 30% in sales over their respective campaigns[4], so we’re confident that the fourth Reserva Art Series bottle will capture the imagination of shoppers and cut through at shelf. Retailers should take advantage of this Limited Edition as we come into summer, which is a key period for wine sales, with the warmer weather sparking the incentive for consumers to begin throwing parties (11%) and having social gatherings (22%).

 

[1] Nielsen Scantrack, 10.09.16

[2] Millward Brown MAT October 2016

[3] Nielsen Scantrack total off trade 31.12.17

[4] Pernod Ricard UK data 2016

Packshot of Campo Viejo Limited Edition bottle

Share this