Brancott Estate drives growth within organic wine with new Living Land Series™
Leading New Zealand wine brand Brancott Estate™, the pioneers of Marlborough Sauvignon Blanc, is introducing its first organic and vegan wine range named the Living Land Series™. The market has seen 11% growth in consumption of organic wine year on year¹, making this a timely launch for a brand that holds the number two Sauvignon Blanc SKU in the UK.
As well as being made from fully organic grapes, the Brancott Estate Living Land Series™ is testament to the brand’s commitment to protecting and enhancing the natural environment that gives the wines their special character; from replanting native vegetation and revitalising wetlands, to returning indigenous falcons to Marlborough, New Zealand.
Chris Shead, Off-Trade Channel Director for Pernod Ricard UK, comments: ‘We are excited to be launching the Brancott Estate Living Land Series as there is a growing desire for organic wines in the market², with the category on the rise and expected to grow in value by 10.5% and reach £1.15 billion by 2022¹.
Patrick Materman, chief winemaker for Brancott Estate, says the launch of the organic wines in the Living Land Series is a significant milestone that epitomises an ongoing commitment to environmental programmes.
“Ever since we first planted Sauvignon Blanc in Marlborough more than 40 years ago, we’ve known our vineyards are our greatest resource. As a founding member of New Zealand’s original sustainable winegrowing
initiative, we have strong views on developing and running environmental programmes and have always made a conscious effort to limit any impact on the environment.”
“We’ve always had a special relationship with the land and this makes it easy to adopt practices that ensure the land is protected and enhanced for the future. With our Living Land Series, we celebrate the initiatives that we undertake to preserve the integrity of our vineyards and their environs.”
The Living Land Marlborough Sauvignon Blanc is pale straw in colour and the nose has vibrant passionfruit and pineapple aromas with hints of meadow flowers. It is best enjoyed slightly chilled on its own, or accompanied with sweet seafood dishes, such as prawns on the barbecue or salmon sashimi or works equally well with roast chicken with lemon and herbs.
The Brancott Estate Living Land Series is now available exclusively in Tesco with an RRP of £10.00.
For further information, please contact: Chloe Bailey: email@example.com 07970649008
NOTES TO EDITORS
*BioGro is New Zealand’s leading organic certifier, promoting the highest levels of organic integrity by certifying producers as organic. BioGro certifies producers as ‘organic’, guaranteeing consumers that the highest organic standards have been met every step of the way. BioGro certification guarantees that products have been produced without the routine use of synthetic pesticides or fertilizers, or genetically modified ingredients, that they have a reduced effect on the environment, animals have been treated humanely along the way, and that rural communities have been united and empowered.
About Brancott Estate
Since planting the first Marlborough Sauvignon Blanc and Pinot Noir in 1975, Brancott Estate (previously known as Montana) has continued to craft striking wines to suit every occasion, including naturally lower alcohol, sparkling, organic, oak-infused and age-worthy expressions of Sauvignon Blanc and Pinot Noir. In addition, they have led the revival of Sauvignon Gris, a rare varietal now enjoying a global resurgence.
Brancott Estate has been looking to the future since their beginning, advocating sustainability across all aspects of their winemaking, and helping found sustainable winemaking in New Zealand. This programme has since transformed into Sustainable Winegrowing New Zealand (SWNZ). All vineyards and wineries are accredited under the scheme.
About Pernod Ricard UK
Pernod Ricard UK is part of Pernod Ricard, number two in wines and spirits with sales of €8,987m in 2017/2018. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).
Pernod Ricard holds one of the most prestigious brand portfolios in the sector, including 19 brands among the top 100 worldwide. Pernod Ricard UK has identified the following key priority brands in the UK market: Absolut, Jameson, Chivas, The Glenlivet, Plymouth Gin, Monkey 47, Malibu, Perrier-Jouët, Kahlúa, Beefeater, Campo Viejo, Brancott Estate, Olmeca, Havana Club, Martell, Jacob’s Creek, Lamb’s, Ballantine’s, G.H. Mumm, Graffigna and Wyborowa. Pernod Ricard UK is a member of The Portman Group promoting responsible drinking.