Are you ready for the best Malibu Summer ever?
The UK’s number one coconut rum brand kick starts summer with the #MALIBUGAMES, featuring a TV advert starring Nick Jonas and Scarlett Moffat.
It’s no secret that Malibu’s unique Caribbean rum is synonymous with summer. As one of the most talked about spirit brands during the warmer months, this year Malibu is on a mission to challenge and inspire consumers to live the best summer of their lives!
Kicking off the campaign is a new television advert, which will run from 25th May to 8th July, heroing the inaugural Malibu Games; a three-day non-stop funfest held in Vietnam. The film will air during ‘guilty pleasure’ TV shows, such as Love Island and Celebrity Juice, to reach the brand’s 18-24 year old audience.