Published On 07/27/2017

Absolut shines a light on global LGBTQ inequality with new Kiss With Pride campaign


Absolut has created a powerful poster campaign to highlight the fact that it is still illegal to engage in same-sex activity in 72 countries worldwide as part of its campaign for a more inclusive and open world. Launched on the 50th anniversary of the amendment of the Sexual Offences Act – the Act of Parliament that saw homosexuality partially decriminalised in England and Wales – the poster series features individuals from many of those 72 countries sharing a same-sex kiss to celebrate their own freedom of expression.

Shot by celebrated photographer Sam Bradley, ‘Kiss With Pride’ reflects Absolut’s belief that people should be free to love who they choose and builds on the brand’s progressive views and ongoing mission of championing equal love. The images capture intimate moments that would not be tolerated in those individuals’ homelands, with many of the nations represented regarding same-sex activity as a crime punishable by death.

Kiss with Pride images

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