Absolut Mixt - Raspberry and Lemon
Absolut, the UK’s number one premium vodka brand, is adding a refreshing flavour to its range of ready-to-drink (RTD) cans, Absolut Mixt Raspberry & Lemon. The sparkling drink will capitalise on the strong growth of the RTD category and offer consumers an alternative flavour to enjoy during the UK’s long heatwave.
The light and refreshing flavour joins the brand’s existing range of strikingly vibrant slimline cans and is available across the off-trade from July 2018. The new flavour offers consumers the premium taste of the nation’s number one flavoured vodka, Absolut Raspberry, combined with the taste of berries and fruit in a convenient format.