Published On 07/24/2018

KAHLUA LAUNCHES ESPRESSO MARTINI ON TAP

THE WORLD’S NUMBER ONE COFFEE LIQUEUR MAKES IT EASIER THAN EVER TO SERVE ONE OF AUSTRALIA’S FAVOURITE COCKTAILS

Kahlua, the number one selling coffee liqueur in the world is launching Espresso Martini on Tap in Australia, a first of its kind globally for the brand.

Kahlua’s Espresso Martini on Tap is a deliciously crafted blend, with an Aussie twist. It contains Absolut vodka, Kahlua coffee liqueur and Australia’s The Kind Coffee Co organic cold brew coffee. It takes just 10 seconds to pour a rich and smooth Espresso Martini, topped off with a velvety crema, making it easier than ever to serve a round of Australia’s favourite coffee cocktail.

Peter Tate, General Manager of New South Wales’ The Royal Hotels Group, was the first to install Kahlua Cocktails on Tap. “It pours perfectly and takes half the time” Tate said.

The taps themselves use 20L, single-use recyclable kegs. These unique nitro-charged kegs provide a six-month ambient shelf life without any added chemicals or flavour agents. The kegs work in any current beer tap system, or a new unit can be installed. One keg serves 160 drinks and saves a total of 7.5 service hours versus a hand-shaken counterpart. Kahlua’s Espresso Martini on Tap takes 10 seconds to pour, compared to the average three minutes to make by hand.

Eric Thomson, Pernod Ricard Australia Marketing Director, said Kahlua Espresso Martini on Tap had been created in response to both consumer and trade demand.

“Espresso Martinis are contagious. It only takes one person to order an Espresso Martini and suddenly everyone wants one resulting in long queues to order a drink and a backup behind the bar”, says Thomson. ‘Our Kahlua Espresso Martini On Tap offers a solution that saves bartenders’ time without sacrificing the quality that consumers have come to expect from the hand-shaken cocktail.”

The quality of the pour can be credited to the innovative technology that has been developed over the last two years and the premium ingredients including The Kind Coffee Co blend, who - like the Kahlua team - are meticulous about taste. The cold brew coffee brings an intense but smooth flavour rather than the more acidic profile of a heat brewed coffee.

Kahlua’s carefully-crafted Espresso Martini on Tap is available to order now via Pernod Ricard Australia’s Hospitality Innovation Manager William Morgan on william.morgan@pernod-ricard.com or 0407618323.

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Kahlua

Kahlua is the original coffee liqueur originating in Veracruz, Mexico 1936.Since then Kahlúa has become the number one selling coffee liqueur in the world. Success of Kahlua locally is largely due to popularity of the Espresso Martini.

Absolut

Absolut is Australia’s leading premium+ vodka. Absolut is produced in Åhus, Sweden. All ingredients for Absolut Vodka are sourced from within a 100 kilometers radius. Every drop of water and every seed of wheat comes from one water source, one village and one community. It is called One Source, the reason why no matter where you are in the world Absolut will always have the same high quality.

Kind Coffee Co

Australian owned and operated, The Kind Coffee Co is dedicated to making healthy, organic handcrafted coffee products. Taste is paramount, coffee beans are hand roasted to create an authentic, delicious and healthy cold brew with a distinct flavor.

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