Published On 11/16/2018

KAHLÚA DEBUTS THE FIRST READY-TO-DRINK ESPRESSO MARTINI NITRO CAN IN AUSTRALIA

The new Kahlúa Espresso Martini can delivers on a classic flavour and features smart nitrogen widget packaging

Kahlua RTD

Today Kahlúa has announced the launch of the Kahlúa Espresso Martini can into Australia liquor retailers. The ready-to-drink Expresso Martini is sensational - with a rich, velvety smooth texture and made with carefully selected ingredients, it tastes exactly like a freshly prepared Espresso Martini.

Kahlúa has made the preparation of one of Australia's favourite cocktails simple with the new Espresso Martini can – delivering consistent flavour and great quality every time. Especially crafted for two serves, Kahlúa is re-inventing this cult coffee cocktail for enjoyment at home or to share with friends.

The Kahlúa Espresso Martini can has been designed with a first-of-its- kind packaging for the RTD cocktail industry. This innovative can is fitted with a smart nitrogen widget, which forces bubbles to the surface as soon as the can is opened, creating the classic Espresso Martini crema.

With a recipe boasting carefully curated ingredients, including roasted coffee, Kahlúa liqueur and a dash of grain vodka, this cocktail gives an impeccably balanced taste. To enjoy the signature velvety Espresso Martini, simply pour immediately after opening and wait for 20 seconds for the crema to set.

Eric Thomson, Pernod Ricard Australia, Marketing Director comments “Australia is renowned for its incredible coffee culture and Espresso Martinis are one of the most ordered cocktails in bars and resturants. Making cocktails at home however can sometimes be a barrier for consumers, so we developd the Kahlúa Espresso Martini canned cocktail so consumers could replicate that experiencee at home." 

“Our clear focus on quality and innovative packaging for the Kahlúa Espresso Martini can will not only add to the consumer experience and moment of consumption – but to the entire convenience segment as this truly is a first-of-its-kind packaging solution for the
ready to drink cocktail industry.”

The Kahlúa Espresso Martini 200 ml can has an ABV of 7% and is available now in a 4-pack from leading Australian liquor retailers with an RRP $29.99 RRP.

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For further information, please contact:
Name: Simon Clark
Email address: simon.clark@pernod-ricard.com
Phone Number: 0439 814 193

About Kahlúa
Kahlúa’s story began in 1936 in Mexico with one big passion – coffee. The unique and intense flavour of our coffee liqueur is rooted in our Mexican heritage and achieved by only using the finest quality coffee beans out there – the Arabica Coffee bean. Grown on a 1.25–1.55 miles altitude, the coffee used in the making of Kahlúa is associated with a rich intense flavour and high quality.

Since the ‘80’s’, Kahlúa has been the world’s leading coffee liqueur and upholds its position due to its unique, characteristic taste profile in combination with the increased global consumer demand for versatile coffee cocktails. Used in some of our most iconic – and trending cocktails, such as the Espresso Martini (currently the fourth most trending cocktail according to Difford’s Guide), Kahlúa is enjoyed by consumers worldwide in a wide range of sweet and refreshing coffee cocktails.

About The ABSOLUT COMPANY
The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of Absolut Vodka, Malibu, Kahlúa and Our/Vodka.

Absolut Vodka is one of the world’s largest spirits brands. Every bottle of Absolut Vodka comes from one
source, Åhus in southern Sweden. Malibu is the No.1 rum-based coconut spirit in the world, sold in more than 150 countries. Kahlúa coffee liqueur is the world leader in its category.

The head office is located in Stockholm, Sweden. Chairman and CEO is Anna Malmhake. The Absolut Company is a part of Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector.

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