Sustainable conviviality by Martell Mumm Perrier-Jouët

Case Studies 02/11/2022

Martell Mumm Perrier-Jouët publishes its CSR report for 2021/2022.
Its responsibility policy is part of the Pernod Ricard Group’s Good Times from a Good Place social and environmental roadmap, made of four pillars: Nurturing Terroir, Valuing People, Circular Making and Responsible Hosting, to address all aspects of the business from grain to glass. 12 scopes of action have been identified, around regenerative viticulture, empowering employees through engagement, global warming mitigation and responsible hosting.

"Failing to take care of our terroirs would compromise the future of our brands. Since our products are aged for up to ten or twenty years, it is tomorrow’s consumers, with the environmental awareness that they will inevitably have, who will judge our current practices - and they could never understand that we just let it happen. Responsible conviviality allows us to go further each day in the way we question and reinvent our approach to sustainable issues. With enthusiasm, boldness and determination." 
Cesar Giron, CEO of Martell Mumm Perrier-Jouët.
All Martell Mumm Perrier-Jouët vineyards hold environmental certifications: Haute Valeur Environnementale, Viticulture Durable Champagne and Certification Environnementale Cognac.
Discover the actions taken by the three Maisons, both inside the companies and in partnership with their external stakeholders.