Published On 03/14/2017

Pernod Ricard to feature nutritional information on all its strategic brands

All of its international strategic spirits brands have already published nutritional information pages on their respective websites, as well as most of its wine and champagne brands and strategic local brands. A website address, often associated with a QR code and providing access to nutritional information, is, or will gradually be, included on the label of all bottles. Group-wide, 85% of these web pages are already online; the remaining 15% will be available before the end of 2017.

Pernod Ricard Group, to be even more consistent in this approach – which it started several months ago and is unique on such a large scale in the industry – has adopted a standardised layout for the strategic brands’ various websites, using tables that show calories as well as other key useful nutritional data. To improve consumer understanding and provide access to the most relevant information, content is expressed per 10g unit of alcohol but also by the quantity most common to each product type (e.g. 150 ml for Campo Viejo wine, 25 ml for Cognac Martell or Chivas whisky, etc.). This adjustment allows a diversity of consumption patterns to be reflected and helps consumers make responsible choices.

Digital technology is an extraordinary tool that enhances our interaction with consumers”, explains Alexandre Ricard, Chair and CEO of Pernod Ricard. “An increasing number of consumers want clear, useful information about the products they consume. They can now access information concerning all our strategic products any time, anywhere”.

This Group initiative echoes the European Commission’s communication dated 13 March 2017 inviting industry producers to ensure appropriate nutritional information messages are displayed on all alcoholic beverages. More broadly, it is in line with the commitments taken in 2013 by Pernod Ricard and other leading global producers of beer, wine and spirits, all members of IARD and who collectively signed a 5-commitment program for responsible drinking, including better consumer information. For more information on the progress made by Pernod Ricard and its affiliates in the 5 industry commitments, please visit The Smart Barometer at:

The table below lists some of the Group’s strategic brands’ websites which already have nutritional information available online: 

Strategic International Brands

  1. Chivas:
  2. Jameson:
  3. Absolut:
  4. Martell:
  5. Mumm:
  6. Havana Club:
  7. Ricard:
  8. Malibu:

Strategic Wines

  1. Jacobs Creek:
  2. Campo Viejo:

Strategic Local Brands

  1. Kahlua:
  2. Wyborowa:
  3. Ararat:
  4. Ramazzotti:

Other brands

  1. JP Wiser’s:
  2. Azpilicueta:
  3. Avion:





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About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

Contacts Pernod Ricard

Julia MASSIES VP, Financial Communication & Investor Relations
Tel: +33 (0)1 41 00 41 07

Adam RAMJEAN Investor Relations Manager
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Fabien Darrigues External Communications Director
Tel: +33 (0)1 41 00 44 86

Alison DONOHOE Press Relations Manager
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Emmanuel VOUIN Press Relations Manager
Tel: +33 (0)1 41 00 44 04