Pernod Ricard sells Frïs vodka to Sazerac

Press Release 30/09/2016

Download the press release

Pernod Ricard announces today the signing and completion of the sale of Frïs Vodka to Sazerac.

The disposal is in line with the Pernod Ricard strategy to focus on its priority spirits and wines brands. The value of the transaction is not being disclosed.

Frïs Vodka is a standard vodka selling 250,000 9-litre cases in the USA annually. 

Tags

On the same topic

  • Pernod Ricard India to sell its Imperial Blue business division to Tilaknagar Industries

    A strategic move to accelerate focus on Premiumization and Innovation

    Read more
  • Successful completion of the sale of Pernod Ricard’s portfolio of strategic international wines to Australian Wine Holdco Limited
    Read more
  • Pernod Ricard ramps up its activity in the no-alcohol category by introducing BEEFEATER 0.0%

    Pernod Ricard today announces a significant addition to its no-alcohol brand portfolio with the launch of Beefeater 0.0%.

    Read more