Pernod Ricard expands portfolio with Italicus super-premium bergamot-infused aperitivo

Press Release 12/03/2020

pernod ricard

Pernod Ricard expands portfolio with Italicus super-premium bergamot-infused aperitivo

This fast-growing Italian brand strengthens Pernod Ricard's extensive portfolio and is the latest of a series of successful deals illustrating the Group's active portfolio management, part of its strategic plan 'Transform & Accelerate'

 

Pernod Ricard is thrilled to announce its partnership with Italicus. High-quality, naturally-sourced ingredients create this uniquely-flavored, award-winning apertivo that has been delighting mixologists since its launch in 2016.  

Italicus is 20% ABV (alcohol by volume), and perfectly addresses the fast-growing  market opportunity for both a distinguishable, yet versatile, unique ingredient for bartenders, and for a core low-ABV spirit for discerning consumers. Italicus is one of the world's most-awarded modern aperitivo and has been awarded Best New Spirit 2017 at the prestigious Tales of the Cocktail Spirited Awards and 2019/2020 Top-trending liquor brand by Drinks International.

Italicus was created by world-renowned mixologist and Italian spirits expert Giuseppe Gallo, who will be the active CEO in the brand's ongoing development. This deal is the most recent of a string of successful partnerships including Monkey 47, Smooth Ambler West Virginian whiskey, Del Maguey mezcal, Rabbit Hole bourbon and most recently the ultra-premium Japanese gin KI NO BI. 

This partnership reinforces Pernod Ricard's portfolio of specialty brands, which offer compelling value propositions, selective distribution and promising growth potential. Pernod Ricard's extensive global distribution network will continue to play an instrumental role in the success of these brands, which have been growing at a double-digit rate, significantly outpacing the industry average. 

For Gilles Bogaert, Chairman & Chief Executive Officer of Pernod Ricard EMEA-LatAm, 'Italicus has experienced a remarkable start, resonating with mixologists and consumers. We are thrilled to add Italicus to the Pernod Ricard portfolio and for the Group to help drive its future development.'
 

Giuseppe Gallo, Founder & CEO of Italicus Rosolio di Bergamotto adds, 'Since its launch the brand has experienced success with both the on-trade and consumers, and it is now time to consolidate with this heavyweight strategic partner in order to accelerate our global distribution. We have an ambitious plan to build Italicus into one of the world's most successful aperitivo brands.'
 

Tags

On the same topic

  • Pernod Ricard to acquire a majority stake in Código 1530 Ultra Premium and Prestige tequila, strengthening its agave portfolio

    Pernod Ricard announces today the signing of an agreement for the acquisition of a majority shareholding of Código 1530 Tequila, a range of Ultra-Premium and Prestige tequila. This new investment into the fast-growing agave category, mainly driven by the US market, complements the Group’s very comprehensive portfolio across price points and occasions. 

    Read more
  • Pernod Ricard joins Casa Lumbre and renowned partner to bring Sotol spirits category to the world

    Pernod Ricard announces today that it is joining forces with Casa Lumbre, the founders behind Ojo de Tigre Mezcal and Abasolo Ancestral Corn Whisky, and renowned musician, actor, and designer Lenny Kravitz, to develop Nocheluna Sotol, an exciting offer in the newly emerging and highly promising Sotol spirits category.

    Read more
  • Pernod Ricard creates a new business unit to lead the Direct-to-Consumer distribution of super premium products and experiences

    As part of its Transform & Accelerate strategy powered by the ‘Conviviality Platform’, Pernod Ricard announces today the creation of a new business unit. Its objective is to scale-up and expand geographically its existing direct-to-consumer and niche B2B businesses as they approach a mature stage of development, and to pioneer new innovative services and products to meet and anticipate consumer demand for exceptional experiences.

    Read more