Spain's market leader in wine & spirits takes a majority stake in the Galician producer of St. Petroni and expands to a new category, vermouth
Pernod Ricard España announces the acquisition of a majority stake in Vermutería de Galicia, adding St. Petroni to Pernod Ricard's brand portfolio. The renowned craft vermouth brand, created in 2014 and produced in Padrón, in the northern region of Galicia, draws its inspiration from nature and is made with Albariño grapes and 29 selected herbs and botanicals, resulting in a product with exquisite flavours.
This addition to Pernod Ricard España's portfolio forms part of the Group's Transform & Accelerate strategic plan, which notably involves the active management of its brand portfolio. By entering a new category, the Spanish affiliate is demonstrating its clear commitment to its continued growth within the highly strategic aperitif segment.
Guillaume Girard-Reydet, CEO of Pernod Ricard España, said, 'With St. Petroni, we are starting a new and exciting journey by adding to Pernod Ricard España's portfolio its first vermouth, entering into a category that will help us to strengthen our presence in the aperitif segment. Partnering with unique local brands is part of our culture and tradition. Our entire teams and organisations are committed to work hand in hand to further grow the brand, as we have done in the past with Ruavieja.'
Cristina Codesido, founder and Managing Director of Vermutería de Galicia, said 'I firmly believe that this alliance will enable us to reach new heights, not only in promoting the essence of St. Petroni, but also in promoting Galicia's rich land and culture, by leveraging Pernod Ricard España's strong distribution network. Pernod Ricard is the ideal partner with whom to continue our expansion, due to its great respect for the roots and unique values of our brand, which will continue to inspire everything we do as we open this new chapter.'
Three varieties of St. Petroni, using centuries-old, traditional maceration methods, have joined Pernod Ricard's comprehensive brand portfolio: Vermu Rojo, Vermu Blanco and Bitter.
Pernod Ricard and St. Petroni share not only a passion for the finest wines and spirits, but also a deep respect for roots and traditions. With this partnership, Pernod Ricard España is once again investing in local brands and particularly in the region of Padrón, where it already produces its iconic local liqueur brand, Ruavieja.
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About pernod ricard
Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales amounting to €10,701 million in fiscal year FY22. The Group, which owns 17 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive portfolios in the industry with over 240 premium brands distributed across more than 160 markets. Pernod Ricard’s portfolio includes Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur or Mumm and Perrier-Jouët champagnes. The Group’s mission is to unlock the magic of human connections by bringing “Good Times from a Good Place”, in line with its Sustainability and Responsibility roadmap. Pernod Ricard’s decentralised organisation empowers its 19,480 employees to be on-the-ground ambassadors of its purposeful and inclusive culture of conviviality, bringing people together in meaningful, sustainable and responsible ways to create value over the long term. Executing its strategic plan, Transform & Accelerate, Pernod Ricard now relies on its “Conviviality Platform”, a new growth model based on data and artificial intelligence to meet the ever-changing demand of consumers. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code:FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.