Pernod Ricard becomes exclusive owner of Ultra-Premium Gin Monkey 47

Press Release 26/03/2020

pernod ricard

Pernod Ricard becomes exclusive owner of Ultra-Premium Gin Monkey 47

Pernod Ricard completes purchase of remaining stake in Monkey 47. 
Founder Alexander Stein to remain involved in the brand's ongoing development

 

Pernod Ricard is delighted to announce the purchase of the remaining stake in the Ultra-Premium dry gin brand Monkey 47. The Group initially acquired a majority stake in 2016. 

Alexander Stein will remain active in an advisory capacity in Monkey 47's ongoing development. On the occasion of this announcement he declared, 'The agreement is the logical consequence of the brand´s progress following the partnership with Pernod Ricard.  I would like to thank Pernod Ricard  for walking the talk. It has been a fantastic journey and I look forward to personally contributing to Monkey 47's future trajectory.' 

For Alexandre Ricard, Chairman & CEO of Pernod Ricard, 'This partnership is a clear example of Pernod Ricard's ability to incubate small independent distilleries while respecting entrepreneurial freedom and the brand´s core values. However, Monkey 47's success story would not have been possible without Alexander Stein's trust, authenticity and entrepreneurial spirit, for which I am grateful.'  
 

Tags

On the same topic

  • Pernod Ricard to acquire a majority stake in Código 1530 Ultra Premium and Prestige tequila, strengthening its agave portfolio

    Pernod Ricard announces today the signing of an agreement for the acquisition of a majority shareholding of Código 1530 Tequila, a range of Ultra-Premium and Prestige tequila. This new investment into the fast-growing agave category, mainly driven by the US market, complements the Group’s very comprehensive portfolio across price points and occasions. 

    Read more
  • Pernod Ricard joins Casa Lumbre and renowned partner to bring Sotol spirits category to the world

    Pernod Ricard announces today that it is joining forces with Casa Lumbre, the founders behind Ojo de Tigre Mezcal and Abasolo Ancestral Corn Whisky, and renowned musician, actor, and designer Lenny Kravitz, to develop Nocheluna Sotol, an exciting offer in the newly emerging and highly promising Sotol spirits category.

    Read more
  • Pernod Ricard creates a new business unit to lead the Direct-to-Consumer distribution of super premium products and experiences

    As part of its Transform & Accelerate strategy powered by the ‘Conviviality Platform’, Pernod Ricard announces today the creation of a new business unit. Its objective is to scale-up and expand geographically its existing direct-to-consumer and niche B2B businesses as they approach a mature stage of development, and to pioneer new innovative services and products to meet and anticipate consumer demand for exceptional experiences.

    Read more