From Absolut Vodka to Perrier-Jouët and Beefeater, Pernod Ricard innovates to deliver on its 2030 Sustainability & Responsibility roadmap

Press Release 15/02/2021

Pernod Ricard is proud to unveil a set of packaging innovations from Absolut Vodka to Perrier-Jouët and Beefeater, as part of its 2030 'Good Times from Good Place' Sustainability & Responsibility roadmap. As defined in its circular making pillar, Pernod Ricard has committed to 100% of its packaging being recyclable, reusable, compostable or bio-based by 2025. 

Absolut Vodka: The Iconic Swedish Vodka brand has just reached an important milestone, achieving 50% recycled material within its clear glass bottle four years ahead of target. In spite of the challenges related to reaching that level of recycled glass, The Absolut Company was able to maintain the bottle's clearness through close collaboration with its glass manufacturer Ardagh Group.
This major achievement follows the launch of the Absolut paper bottle prototype, marking the brand's first step to a fully bio-based bottle able to contain spirits. The paper bottle is made of recyclable content - 57% paper and 43% recycled plastic ' with plastic making up a thin layer within the bottle that can be successfully recycled. The prototype was available both in the United Kingdom and Sweden with an initial batch of 2,000 bottles to be tested amongst consumers. The project is a collaborative initiative with the Paboco (the Paper Bottle Company) to create a sustainable alternative to traditional packaging methods. This entity includes industry leaders in the FMCG sector with the aim of driving sustainable innovation in the bottling industry and challenging the mindset of consumers and players across the spirits industry. 

Beefeater Gin:  The world's most awarded gin just unveiled a new 100% recyclable bottle with a premium embossed aluminum cap replacing the existing plastic cap. The label moved from plastic to paper for a crafted, elegant feel, saving over 400 tons of plastic each year. The new bottle which coincides with 200 years of distilling heritage, has just been launched in Spain, Beefeater's number one market, and will be rolled out worldwide in Q3 2021. 

Perrier-Jouët: The Group's prestige champagne brand, has launched, after two years of research and development, a new eco-designed gift box, entirely made of natural fibers sourced from FSC-certified forests. Combining elegance and sustainability, these new boxes are 30% lighter and mineral oil free.   They are fully and easily recyclable. 

'Our Sustainability & Responsibility strategy sits at the heart of our business with circular making as a key pillar. Innovating in packaging is crucial to minimizing our environmental impact. Like Absolut, Perrier-Jouët and Beefeater, all our brands are committed to this approach. This is about limiting waste and preserving our natural resources by reusing, reimagining, recycling and reducing, adopting a truly circular mindset', says Vanessa Wright, VP Sustainability & Responsibility.

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About pernod ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales amounting to €10,701 million in fiscal year FY22. The Group, which owns 17 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive portfolios in the industry with over 240 premium brands distributed across more than 160 markets. Pernod Ricard’s portfolio includes Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur or Mumm and Perrier-Jouët champagnes. The Group’s mission is to unlock the magic of human connections by bringing “Good Times from a Good Place”, in line with its Sustainability and Responsibility roadmap. Pernod Ricard’s decentralised organisation empowers its 19,480 employees to be on-the-ground ambassadors of its purposeful and inclusive culture of conviviality, bringing people together in meaningful, sustainable and responsible ways to create value over the long term. Executing its strategic plan, Transform & Accelerate, Pernod Ricard now relies on its “Conviviality Platform”, a new growth model based on data and artificial intelligence to meet the ever-changing demand of consumers. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code:FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.

Contacts Pernod Ricard

Florence Tresarrieu
Global SVP Investors Relations and Treasury
Tel: +33 (0) 1 70 93 17 03
Charly Montet
Investor Relations Manager
Tel: +33 (0) 1 70 93 17 13
Emmanuel Vouin
Head of External Engagement
Tel: +33 (0) 1 70 93 16 34