Absolut celebrates the power of creativity in new global 'Create A Better Tomorrow, Tonight' campaign

Article 15/09/2017

Despite the tumultuous times we live in, Absolut has seen that this generation remains positive and believes that tomorrow will be better.

Discover the campaign launched with 'One Night' film with Oscar-winning cinematographer and partnership with five artists on global OOH/print/social campaign.


'One Night' film, the story of creativity as key fuel for progress in the world

To launch the campaign, Absolut has partnered with internationally acclaimed cinematographer and three-consecutive-time Academy Award winner Emmanuel Lubezki to create 'One Night,' an ambitious film that tells the story of creativity as the key fuel for progress in the world. Accompanied by a voiceover from actor / singer Juliette Lewis, the film celebrates humanity's biggest moments of creativity, starting with the Big Bang and moving through to the modern day.

The 'One Night' film continues Absolut's rich history of working with some of the world's most innovative creatives, ranging from greats such as Andy Warhol, Keith Haring and Tom Ford right through to contemporary figures such as Deadmau5 and Mickalene Thomas.

'Create A Better Tomorrow, Tonight is an exciting moment for us, as we feel it beautifully encapsulates everything we stand for as a company, Absolut has always believed in the power of creativity to spark progress in the world, and that's something we want to bring to life in everything we do.',

- says Gaia Gilardini, Global Communications Director. 




On the same topic

  • Meet Coach Kahlúa, our new instigator in chief

    What does it really mean to be instigator in chief for a brand whose mission is to liberate humanity from stiff and bitter' Well, first of all you have to have the right attitude, and second of all you need to be fed up with overcomplicated cocktails and endless ingredient lists.

    Read more
  • Maison Mumm unveils the secrets of Usain Bolt's success

    Maison Mumm releases today a daring new video, in which new CEO Usain Bolt passes on his personal tips for coming out a winner.

    Read more
  • Discover The Open Mic Projet by Absolut with Rita Ora

    No matter their voice or views, every person has something to say. Last year, Absolut took over the 2017 GRAMMYs to #RefreshTheTalk, inspiring more meaningful conversations on the red carpet. This year, it is passing the mic to everyone.

    Read more