24th July 2025: Malibu, the world’s number one rum-based coconut flavoured spirit, has got Tom Daley back in his briefs - marking the return of ‘Don’t Drink and Dive’, the brand’s responsible drinking initiative launched in 2024. This year, Tom’s heat-sensitive, knitted swim trunks change colour when temperatures hit 20 degrees, reminding the wearer of the increased risk of drinking and unintentional drowning in hot weather.
Tom left ITV’s This Morning hosts blushing as he delivered the weather wearing nothing but his colour-changing trunks. Designed in collaboration with Malibu and his knitwear brand Made With Love, the thermochromic trunks shift from coral below 20°C to yellow above - a bold reminder of the increased risks of drinking near water in hot weather, ahead of World Drowning Prevention Day (July 25).
Further exploring the alarming statistic that 1 in 4 drowning incidents in the UK involve alcohol, new research from Bournemouth University reveals that once temperatures hit 20 degrees and alcohol is consumed, the risk of drowning becomes five times more likely. Research commissioned by Malibu further highlights the danger, revealing that a quarter of Brits admit they take more risks in hot weather, while 1 in 3 have gone for a swim after consuming alcohol. A further 80% of the nation felt that one of the contributing factors was that people still aren’t aware of the dangers around drinking and swimming - suggesting there is more work to be done.
Now in its second year, Malibu’s ‘Don’t Drink and Dive’ initiative set out to shift the dial in awareness and saw a positive impact with its 2024 campaign, with an approximate 12% increase in awareness of the dangers of drinking and diving.
Liam Murphy, Marketing Director for Pernod Ricard UK, comments: “Responsible drinking is a message we continue to land through our brands and Malibu’s Don’t Drink and Dive campaign clearly resonated with consumers the first time around, but the job’s not done! Award-winning creative aside, the campaign delivers a clear and simple message that’s easy to forget when consuming alcohol near water this summer. Don’t Drink and Dive!”
As part of the ongoing Don't Drink and Dive initiative, Tom Daley returns with The Daley Forecasts - a playful yet practical series of social videos showcasing his newfound weatherman skills. Each clip features Tom in his signature colour-changing trunks as he delivers an important water-safety message tailored to the day’s weather. The series also spotlights influencers sporting Malibu x Made With Love’s limited-edition, colour-changing collection. Catch The Daley Forecasts on @madewithlovebytomdaley, @malibu_rum and @maliburumuk. A handful of the exclusive colour-changing pieces will be up for grabs via Malibu UK’s Instagram.
For more information on responsible drinking around water, Malibu has shared advice on staying safe around water when consuming alcohol here: www.dontdrinkanddive.com
All ‘Don’t Drink and Dive’ campaign assets are available HERE.