Pernod Ricard UK, part of the world’s second-largest wines and spirits group, Pernod Ricard, has appointed Manning Gottlieb OMD to handle its UK media planning and buying following a fourway competitive pitch. Their remit will include both online and offline channels.
Pernod Ricard UK held the review to identify a partner to provide best-in-class strategic planning, creativity and innovation across its premium portfolio of brands in the UK, to support its growth ambitions. The review was held in line with Pernod Ricard UK’s marketing transformation and acceleration agenda, and to allow the wines and spirits supplier to respond to the current and future needs of its digitally-minded consumers.
Manning Gottlieb OMD successfully fought off competition from several leading global brand and media agencies to secure the account, and replaces previous incumbent Havas Media. The selection process was handled by Abintus Consulting, who supported Pernod Ricard UK in the review which kicked off in February 2021.
Leanne Banks, Pernod Ricard UK Marketing Director, said: “Growth is a key priority and we want to further strengthen our position in the UK market by tapping into social occasions and championing a world of conviviality. Manning Gottlieb OMD impressed us with their understanding of our ambition, application of innovative tools to support our data agenda, and opportunity to differentiate ourselves amongst our brand’s audiences through the use of consumer insights. We’re looking forward to working with the team to drive forward our purpose and create campaigns with real impact, and would like to thank Havas Media for their valued collaboration over the last six years.”
Pernod Ricard UK is part of Pernod Ricard, which holds one of the most prestigious portfolios in the sector, including brands such as Absolut Vodka, Jameson, Plymouth Gin, Beefeater, The Glenlivet, Havana Club, Campo Viejo and Brancott Estate.