Malibu Launches Summer Holiday Resort for The Ultimate Staycation

Press Release 18/08/2021

Malibu Launches Summer Holiday Resort for The Ultimate Staycation


The UK’s no.1 coconut rum brand[1] is launching a holiday resort in Brick Lane’s Old Truman Brewery over the bank holiday weekend (Saturday 28th and Sunday 29th August). As Google searches for ‘last-minute holiday cancellations’ shot up by 455%[2] this summer, Malibu is creating a must-visit getaway for groups of mates, complete with a beach-side pool and Piña Colada bar. The holiday resort will be free to attend and each pool slot can be reserved for groups of up to five friends with tickets available from Eventbrite.[i]

Ibiza Weekender icon, David Potts, has been appointed as Head Rep over the two days to bring vacation vibes to consumers. Guests will enjoy a heated pool before sipping on refreshing Malibu cocktails whilst listening to the popular Instagram account, HunsNet, DJ throughout the weekend. Visitors can also top up their tan lines at the tanning station, capture some Instagram-worthy moments at the summer fling photo booths, or head to the temporary tattoo parlour for the ultimate staycation experience.

Marnie Corrigan, Brand Director at Pernod Ricard UK comments, With changing travel rules, channelling those summer holiday vibes has been challenging, so we’ve come up with a way to make dreams of sipping cocktails by the pool with your besties come true – without the jet-lag. The Malibu Funshine Holiday Resort will bring the best bits of that summer vacay Brits have been craving to London, and fans of the brand can enjoy some funshine moments as we deliver the true taste of summer.”

The weekend event is being supported by influencer activity to engage with Malibu’s Gen Z audience, and is set to capitalise on the popularity of the brand, as Malibu is experiencing +26.5% value growth[3], well ahead of the Liquers & Specialities category (+16%)[4].

Malibu Launches Summer Holiday Resort for The Ultimate Staycation

[1] AC Nielsen | Specialities | MAT value to 19.06.21  

[2] Google Trends from June-August 2021

[3] AC Nielsen | Total Off-Trade | MAT value to 19.06.21

[4] AC Nielsen | Specialities | MAT value to 19.06.21

[i] Strict health and safety processes will be in place, including stringent cleaning schedules and temperature checks of all guests upon arrival