Kahlúa celebrates new bottle design with free espresso martini promotion

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Article 21/05/2021

Kahlúa, the number one coffee liqueur, has launched a new bottle design with stronger coffee cues together with a more contemporary brand image to drive back bar appeal

Kahlúa, the number one coffee liqueur, has launched a new bottle design with stronger coffee cues together with a more contemporary brand image to drive back bar appeal. To celebrate, Kahlúa is supporting the On-Trade and working with key partners to give away free Espresso Martini cocktails for one weekend only.

The new bottle design expresses the brand’s authenticity in a bold way, heroing coffee liqueur messaging with an emphasis on real coffee claims and Mexican provenance. It also features a new brand logo complemented by a matt label finish to enhance the modern look and drive back-bar stand out.

To celebrate the eye-catching new look, Kahlúa is offering a free Espresso Martini to customers of E-Pellici and Fort’s Margate with the purchase of a food item. The promotion will run between Friday 21st – Saturday 22nd May and the brand will be giving away 300 of the coffee cocktails to consumers. Kahlúa is also helping to bring some fun to coffee consumption moments by partnering with local coffee shops across the country to add the much-loved Espresso Martini cocktail to their menus.

Marnie Corrigan, Brand Director at Pernod Ricard UK, said: “Kahlúa Original has grown +90.6%[1] in value over the last 12 months, as consumers have embraced at-home cocktail making and experimenting with serves such as the much loved Espresso Martini. This trend is set to continue into the On-Trade as appreciation heightens for serves that are harder to master at home, and we’re confident Kahlúa’s modern new look will attract lovers of coffee cocktails. It’s been a challenging year for the On-Trade and we’re excited to help drive footfall through our Espresso Martini giveaway.”

To coincide with the launch, Kahlúa Original has reduced its ABV to 16% to address evolving consumer trends towards conscious drinking and lower-alcohol offerings.

 

[1] AC Nielsen | Off-Trade Total Value Sales | MAT to 27.03.21