Havana Club, a leader in the world of premium and above rums, has unveiled its latest global creative collaboration, with a limited-edition Havana Club Añejo 7 Años bottle, designed in partnership with fashion powerhouse Martine Rose.
The striking new design for the brand’s flagship expression unites Havana Club’s Cuban spirit and craftmanship with Rose’s Jamaican British heritage and bold creativity, a tribute to Caribbean identity and community-led creativity. Described by its creator Don José Navarro as “the very essence of Cuban rum”, Havana Club Añejo 7 Años becomes the canvas for Martine Rose’s signature artistry, who has dressed global icons including Rihanna, Kendrick Lamar, Dua Lipa and Drake.
Designed in tandem with Rose’s Autumn/Winter 2025 collection, the bottle is layered with bold emblems, expressive colours and delicate watercolour tiles inspired by Havana’s mosaic architecture. Premium finishes, from shimmering foils and pearlescent varnishes to textured labels, elevate the design and create a striking sense of depth and movement.
A custom motif engraved on the bottle neck and Rose’s signature embossed on the foot label add distinctive personal touches. Together, these elements ensure strong standout on-shelf, driving visibility and consumer appeal throughout the festive season.
This latest edition builds on Havana Club’s proven legacy of creative collaborations with leading cultural voices. From award-winning music artists Skepta and Burna Boy to fashion brands like Places+Faces and most recently jewellery artist Jonathan Rashka, the brand continues to reach new audiences across fashion, music and culture. Martine Rose now joins this global roster, bringing her signature blend of heritage, innovation and community spirit to Havana Club’s most iconic expression.
Josh McCarthy, Brand Director for Pernod Ricard UK, comments: “We’re excited to raise a glass to our latest collaboration with Martine Rose, a designer who’s known for rewriting the rules and creating real, lived culture. At Havana Club, we’ve always been about more than just rum. We’re about community, creativity, and the stories that bring people together. So teaming up with Martine, who shares Caribbean heritage and a deep connection to culture, felt like the perfect match.”
The Havana Club x Martine Rose Añejo 7 Años limited edition bottle will be available across the UK (Off and On Trade), as well as O2 Academy Venues from 1 November 2025. RRP of £28.95.