The Glenlivet is set to launch the first of a series of limited-edition whiskies that celebrate the brand’s origins and passion for originality – The Glenlivet 12 Year Old Illicit Still
The Glenlivet is set to launch the first of a series of limited-edition whiskies that celebrate the brand’s origins and passion for originality – The Glenlivet 12 Year Old Illicit Still
The Glenlivet is set to launch the first of a series of limited-edition whiskies that celebrate the brand’s origins and passion for originality – The Glenlivet 12 Year Old Illicit Still. Part of ‘The Original Stories’ range, it is an expression that draws inspiration from The Glenlivet’s illicit past as well as from its founder George Smith, who began illegally distilling whisky in the 1800s. Available from 6th November exclusively from Amazon.co.uk, The Glenlivet 12 Year Old Illicit Still has an RRP of £45.
The design for The Glenlivet 12 Year Old Illicit Still is inspired by the oldest bottle in the brand’s archives, and features copper highlights that represent the hand-crafted stills used to illicitly produce the whisky in the 1800s. It is non-chill filtered and has a higher than average alcohol content of 48% ABV, inspired by the traditional methods of the time. The Glenlivet’s iconic fruity and floral style is also intensified in the new limited-edition Scotch that is characterised by tropical and sweet notes whilst having an exceptionally long and smooth finish.
Ian Peart, Pernod Ricard UK Commercial Director, commented: “The Glenlivet has always been about moving things forward and setting new standards, and we’re confident the launch of The Glenlivet 12 Year Old Illicit Still limited-edition will inspire whisky enthusiasts with its modern interpretation of George Smith’s visionary spirit. The Glenlivet has grown +55.8% in value over the latest 12 weeks[1], and eCommerce has seen accelerated growth this year, with the Total Whisky category experiencing +81.1% value growth over the last 12 weeks on Amazon[2]. With research showing that online and direct delivery to recipients will be important for alcohol gifting this Christmas, The Glenlivet 12 Year Old Illicit Still is perfectly primed to tap into this consumer trend.”
Each year, a new Glenlivet 12 Year Old Illicit Still will reveal how originality has always been at the heart of the brand. Each whisky from the limited-edition series will offer a different tasting experience and come in uniquely designed packaging that brings to life the story behind each expression.