- Fashion house, Balmain, blends Parisian couture with Chivas’ opulent aesthetic for a modern reimagining of Scotch
This fall, two legendary houses, Chivas and Balmain, join forces to drop an exclusive, limited-edition Balmain x Chivas XV collection. Bringing a Parisian savoir-faire to Chivas’ 15 year old blended Scotch, the collaboration takes the form of two luxury limited-edition bottle designs, developed by Chivas in partnership with Balmain Creative Director, Olivier Rousteing.
A partnership built on the authentic fusion of heritage, boldness and innovation, the Balmain x Chivas XV collection embraces the shared vision of two pioneering houses – Balmain’s daring outlook on fashion alongside Chivas’ disruptive approach to Scotch. Just as Chivas XV brings a contemporary twist to Scotch by selectively finishing its aged whisky in Cognac casks, the Balmain x Chivas XV collaboration brings a modern twist to Scotch by blending the spirit of luxury French fashion with an icon of luxury Scotch whisky.
The collection features bold designs from Balmain and Chivas that embody the iconic codes and legendary success associated with each house. The first drop, consisting of only 200 individually numbered gold 1litre bottles, is adorned with metallic armour and chains in a nod to Balmain’s signature runway pieces. It will be available exclusively at Selfridges from 11th October at an RRP of £160. The second drop brings to life Balmain’s recognisable silhouette through a symmetrical design of chains and belts directly inspired by the house’s recent collections, and 2,000 70cl bottles will be available from selected Prestige retailers from 22nd November, RRP £60.
Olivier Rousteing, Balmain Creative Director, explains: “Just like Balmain, Chivas has always adhered to the highest standards with neither house being afraid to push boundaries and break with outdated conventions. Those already familiar with the Balmain universe will note that this unique collaboration includes a signature motif of the house – the oversized golden chain. Whenever I’ve included that eye-catching adornment in my collections, it has served as a bold symbol of the defiant spirit of our rebellious and inclusive Balmain Army – a bold and audacious attitude that both Chivas and Balmain celebrate.”
Leanne Banks, Pernod Ricard UK Marketing Director, comments: “We’re excited to launch the limited-edition Balmain x Chivas XV collection here in the UK as both brands are redefining what it means to be a luxury brand within their industries. Just as Balmain has evolved its vision and broken down fashion boundaries with a younger generation, Chivas is redefining what Scotch Whisky means to a new status-conscious generation of drinkers. The collaboration with Balmain marks the start of an exciting year for Chivas as it undergoes the biggest transformation in its history, and comes as the brand is growing +22% in value.”
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 Nielsen, Total Off-Trade value, MAT to 19.06.21