CHALLENGE YOUR SENSES AND DISCOVER A MYSTERIOUS SPECTRUM OF FLAVOURS WITH THE GLENLIVET SPECTRA
[APRIL 2020] - The Glenlivet, the original Speyside single malt, is launching The Glenlivet Spectra, a limited-edition trio of mystery Scotch whiskies that invites consumers to explore a wide spectrum of flavours through an immersive tasting experience. Each expression is a reinterpretation of The Glenlivet’s signature smooth and fruity house style and is released without tasting notes, age or cask information, challenging the senses of Scotch lovers.
The Glenlivet has always challenged conventions and is on a mission to open up the single malt category to a whole new generation of drinkers. In a world where people are increasingly being spoon fed information, The Glenlivet Spectra introduces a bespoke digital experience that transports whisky lovers into a multi-sensory world, allowing them to explore their own palate and personally interpret the elusive tasting notes of each expression.
Through the gamified experience, whisky drinkers will be given cryptic hints and challenged to put their tasting abilities to the test as they seek to determine what flavour profiles make each bottle unique. At the end of each tasting, users are given a personalised scorecard showing how close they are to decoding each of the three mysterious single malts.
Chris Ellis, Commercial Director for Pernod Ricard UK, comments: “The Glenlivet is on a mission to shake up Single Malts with game changing new expressions that challenge the traditional conventions of the category. The category is growing in both value and volume and The Glenlivet is driving this growth further by experimenting with new ideas, which will recruit new consumers and give connoisseurs a different drinking experience. We encourage those needing a new challenge to tackle at home to take part and put their Scotch Whisky knowledge to the test.”
Celebrating the disruptive nature of The Glenlivet Spectra, the three bottles of luxury single malt come packaged in an innovative, playful box composed of three compartments with each housing one of the three expressions. Each panel has been designed to subtly nod to the flavour profile of the bottle within. The Glenlivet Spectra is priced at £100 for three 20cl bottles of single malt Scotch whisky and is available for purchase from Master of Malt, The Whisky Exchange, The Whisky Shop, Harrod’s, Selfridges and Amathus from 14th April 2020.
Alan Winchester, The Glenlivet Master Distiller, commented:
“True to our tradition-breaking spirit, we created an innovative whisky tasting experience across three single malts. Stretching our signature house style into three different whiskies that work together as a collection was a unique challenge. Given the mysterious nature of The Glenlivet Spectra, we aimed to ensure each flavour was distinct and recognisable. I hope whisky lovers enjoy exploring the wide spectrum of flavours within The Glenlivet Spectra, as much as we enjoyed crafting them.”
The full tasting notes and cask information will be revealed later in 2020, enabling drinkers to fully uncover the expertly crafted tasting notes contained within The Glenlivet Spectra. For more information visit www.theglenlivet.com.