Drink More Water
DRINK MORE WATER is Pernod Ricard’s bold responsible drinking campaign aimed at reducing binge drinking among young adults and promoting mindful alcohol consumption. In Zurich, the campaign is activated where nightlife is at its peak: at the Pride Festival, with a permanent installation at Remise Rosa, a two-day activation on Langstrasse, and long-term DMW graffiti activities around Klaus Club. Complemented by social media and a Suze x Henniez collaboration featuring QR code stickers on packaging, the campaign brings a clear message to the streets, into the glass, and directly to your phone: hydration first- especially when celebrating.
Bar World of Tomorrow
“The Bar World of Tomorrow” is a forward-looking training program for the bartending community, developed in collaboration with Pernod Ricard, Trash Collective, and the Sustainable Restaurant Association. The course provides practical knowledge on sustainability and responsible alcohol service—from selecting fresh ingredients to waste management and is aligned with the UN Sustainable Development Goals. In Switzerland, the program is delivered through BWOT workshops, so far in St. Gallen and Lucerne, led by Taweechai Frick, Brand Ambassador at Pernod Ricard Swiss.
Pernod Ricard Swiss x Galliker Green Logistics
Galliker Transport AG, a transport and logistics company based in Jona (SG), aims to continuously reduce harmful environmental impacts and the use of non-renewable resources in logistics processes. As a partner of the initiative, Pernod Ricard Swiss makes a direct contribution to reducing harmful CO₂ emissions in a proven and sustainable way. In line with our circular economy pillar, Pernod Ricard Swiss supports “Green Logistics” through its savings
The sustainable promise of Green Logistics at a glance :
- By 2030: City logistics will be CO₂-neutral, with 20% of self-produced solar power stored
- By 2040: 50% of the vehicle fleet will use alternative drive systems
- By 2050: CO₂-neutral road operations
#dontdrinkdomore campaign
Continuation of the #dontdrinkdomore campaign launched in 2022, developed in collaboration with the Swiss Spirits Association "Spirit Suisse". The digital campaign focuses on preventing underage drinking.