Press Release 04/03/2021



The Chivas Venture returns to champion grassroots community initiatives 

[4 March, South Africa]: The Chivas Venture – the platform from leading blended Scotch whisky, Chivas, that supports the world’s hottest social entrepreneurs – is returning to South Africa with a dynamic new format that will launch with a collaboration with streetwear legend and Grade Africa founder, Zaid Osman. The new platform will see Zaid and Chivas provide up-and-coming fashion designers with the tools and support needed to produce a nine-piece capsule collection that will be sold via ‘Drops’ with exclusive retail partners. 

Nick Blacknell, Global Marketing Director at Chivas, commented: “We are thrilled to be back for the seventh year of the Chivas Venture, with an updated programme that will see us championing and supporting grassroots action in local communities around the world. We are incredibly excited to launch the new format in South Africa with Zaid Osman, a leader in creative culture who has hustled for success. The new format continues to reflect the Chivas DNA by supporting and championing nu-wave entrepreneurs, who work tirelessly to elevate themselves and the communities that surround them.” 

Zaid founded Grade Africa in 2018 with the hope of bringing African talent to the table and showcasing African pride in the fashion industry. The production of the capsule collection with Chivas will provide local African communities with employment opportunities, empowering newly appointed apprentices to join forces with Chivas and Grade Africa. Collectively they will blend their skills and talents, enabling them to source and manufacture the collection sustainably.  

Proceeds from the sales of the items will be given to the apprentices and donated to the Grade Africa Foundation, whose mission is to eliminate extreme poverty and bring unique opportunities back home to Africa.  “I only want to be a part of meaningful things and when the Chivas Venture team reached out to me, it was a no brainer as this is exactly what we as Grade Africa stand for – to empower and upskill local creatives”said Zaid Osman.  

To date, the Chivas Venture has given away $6 million in no-strings funding to 142 social entrepreneurs, who have positively impacted over 3.3 million lives, in more than 65 countries. This includes providing 34 million litres of safe drinking water to communities, recycling 1,300 tonnes of waste, helping over 2,500 farmers’ families out of poverty and funding over 75,000 days of education for women and girls. 

To find out more about the Chivas Venture and to learn more about the A-Grade collection, visit  


Twitter: @ChivasRegal  




RICHMANSKYF is a luxury streetwear brand from Durban, KZN, with a strong focus on minimal yet powerful design. Driven to create timeless work by portraying an aesthetic that is uniquely brand inspired, with inspiration drawn from surroundings, the city and people.  

Very$orry is a cultural name under which they create a society based in fashion, music, art and cars. Established in August 2020, the brand creates each piece by hand, using a DTG printing method along unique tying and dying techniques. The designer also uses the highest quality vinyl to weed out by hand for each garment. Very$orry is not limited to one genre as the founder and designer expresses themselves to people through different mediums of art.  

SinChui is a South African brand founded by Robyn Agulhas, established as a graduate collection in 2019. SinChui is a streetwear label that conveys stories of everyday life, looking to the future of fashion and innovation. The brand is about pushing boundaries in fashion and collaborating with creatives of all walks of life.  

Selle is a streetwear brand founded by Lindiwe Modiselle, a young multi-faceted creative who majored in Art direction. Due to her love for thrifting, she suddenly had a growing interest in vintage graphic tees and finally started a T-shirt line that she creatively directs. The goal for Selle is to not just be a T-shirt line but a fully-fledged street wear brand that maintains the spirit of creativity and free form. 

Notes to Editors 
For more information please contact:  

Duma Collective on Behalf of Chivas Venture 


Livy Seboko 
PR Manager  
Tel: +27 10 443 5854 

About Chivas  

Chivas believe that blended is better, in life and in Scotch. Chivas’ belief in blending was instilled by founding brothers, James and John Chivas, who pioneered the art of blending in 19th century Scotland.  

Since then, Chivas has been integral to the growth of the Scotch whisky category worldwide – by bringing together the best malt and grain whiskies to create something extraordinary. Chivas believes in the power of blending in life, as well as in Scotch. In bringing people together to create a greater whole – which is why Chivas is proud to be the global spirits partner of Manchester United, the world’s biggest football club; and in blending ambition with generosity and using success to enrich the lives of others – which is why the Chivas Venture shines a light on grassroots community initiatives, empowering and supporting the next generation of creative entrepreneurs who are driving positive change. 

Chivas blends its home in Speyside, Scotland, with more than 100 countries across the globe, who together have made Chivas the global success it is today, selling more than 4.2 million 9L cases every year. The Chivas range blends timeless classics with modern innovation, including: Chivas 12, Chivas Extra 13, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis, Chivas 25, Chivas Regal The Icon, and the Global Travel Retail exclusive Chivas Brothers Blend.  

Chivas. Success is a blend. 


The Chivas Venture 

The Chivas Venture is a global programme that is rooted in success and generosity. It has evolved from an annual competition, to a platform that supports and champions grassroots community initiatives, run by the go-getters of the world who are passionate about making positive, lasting social change. Since the Chivas Venture first launched in 2014, Chivas has awarded $6m, to 142 social entrepreneurs who have positively impacted over 3.3 million lives around the world.