Traditionally, four years in a row, employees of the Pernod Ricard Serbia have been participating in Belgrade Marathon, in the symbolic race aiming to raise funds for the humanitarian action "Battle for Maternity Wards" initiated by the Fund B92.
Each year Pernod Ricard Serbia donates different medical devices and machines for children hospitals and maternity wards in Serbia.
This initiative promotes responsible drinking and draws attention to the harmful effects of drinking while pregnant.
So far Pernod Ricard Serbia donated a mobile incubator in Jagodina (2016), 3 CTG devices in Subotica (2017), patient monitor with ECG as well as neonatal aspirator in Čačak (2018), and the hospital in Aranđelovac received a phototherapy lamp for neonatal jaundice (2019).