Advancing Authenticity in the Spirits Industry
Authenticity is at the heart of every Pernod Ricard product. It reflects our heritage, commitment to excellence, and stringent quality standards. By choosing genuine spirits, you’re making informed choices that support brands rooted in quality, integrity, and craftsmanship.
Safeguard Your Health
Authentic spirits meet the highest safety standards, ensuring a smooth and enjoyable experience. Counterfeit alcohol bypasses safety regulations and poses serious risks to your health. Verifying authenticity isn’t just about taste—it’s about protecting your well-being.
Make It Count by Choosing Quality
Every genuine bottle is a testament to quality, heritage, and craftsmanship. Pernod Ricard upholds the highest production standards to ensure authenticity in every sip.
Choosing authentic spirits means enjoying rich flavours, consistent excellence, and the full experience of your favorite Pernod Ricard spirit brands.
Empower Yourself
Authenticating products has never been easier. With tools like advanced QR codes, physical packaging indicators, and digital apps to verify genuine spirits, you can confirm alcohol authenticity confidently, bottle by bottle.
When shopping online:
- Always purchase from the official Pernod Ricard Store on platforms like Lazada and Shopee.
- Review product descriptions, reviews, and prices carefully.
- Be cautious of suspiciously low prices—they often indicate counterfeit or illicit products.
You can also look for key signs of authenticity by inspecting packaging, labeling, seals, and other physical indicators. Watch our quick guide for what to look out for.
If your bottle’s excise stamp doesn’t match or is flagged, use the official Royal Malaysian Customs Department Setem Cukai app (available on iOS and Google Play) to scan, verify, and report. The app will guide you through the steps if further investigation is needed.
Authenticate Your Pernod Ricard Product
Verifying your purchase is simple. Selected bottles like Martell Cordon Bleu, Martell Noblige, Chivas Regal 12 Year Old, and Royal Salute 21 Year Old Signature Blend are equipped with a unique QR code and security code, allowing consumers to perform an alcohol authentication check, verify authenticity, and guard against counterfeit alcohol in real time.
Learn the four simple steps to verify your bottle with our authentication tool.
More Pernod Ricard products will feature this alcohol authentication check tool in the near future, reinforcing our commitment to verifying genuine spirits and protecting consumers from counterfeit alcohol.
See Something, Say Something
If you need assistance verifying a product, contact us at enquiry@pernod-ricard.com. Our team is ready to support you. Consumers play a powerful role in protecting authenticity. Choose wisely. Stay informed. Make a difference.