Our Management

Julien Hemard, MANAGING DIRECTOR NORTHERN EUROPE ENTITY

Julien took up the new position of Managing Director Northern Europe Entity on September 1, 2023. He took over as Managing Director of Pernod Ricard Germany and Western Europe on July 1, 2022. Julien already has an extensive career in the premium spirits industry and has held various positions in marketing, sales and general management in Asia, the Pacific, the UK and the US. Most recently, he was Group Sales Chief Transformation Office at the headquarters in Paris. 

Joelle Ferran, FINANCE & ADMINISTRATION DIRECTOR NORTHERN EUROPE ENTITY

Joelle has been part of the management team at Pernod Ricard Germany & Western Europe since September 2020 and is responsible for finance and administration. At the beginning of September 2023, Joelle took over the role of Finance & Administration Director Northern Europe Entity. During her career at Pernod Ricard, she has held various finance roles in Mexico, New York and Florida. Most recently, she was Finance Director for Pernod Ricard Travel Retail Americas, based in Fort Lauderdale, Florida.

Mario Richertzhagen, HR DIRECTOR NORTHERN EUROPE ENTITY

Mario started at Pernod Ricard Germany in 2020 and has held the position of HR Director Northern Europe Entity since September 1, 2023. Before joining the company as Talent & Acquisition Manager, he began his career as branch manager of a medium-sized personnel service provider, from which he moved to SMA Solar Technology AG as HR Officer in 2009. From 2013 to 2020, he held various positions within Nespresso Deutschland GmbH. Before starting his new role, Mario was HR Director for the Western Europe Entity. 

Benjamin Franke, MARKETING DIRECTOR NORTHERN EUROPE ENTITY

Benjamin has been responsible for the Northern Europe Entity as Marketing Director since September 1, 2023. He started his career at Storck in 2003 and moved to the Coca-Cola Company in 2005. In 2010, Benjamin began his career at Pernod Ricard Germany as Senior Brand Manager Havana Club and Malibu. In 2012, he was promoted to Marketing Manager Rum, Whisky & Prestige. In 2015, he took over the Big Night Out portfolio before taking up his position as Head of Marketing in Switzerland within the Pernod Ricard Group from 2016 to 2018. In September 2018, Benjamin returned to Germany as Marketing Director. 

Vanessa Bischoff, INTEGRATED OPERATIONS DIRECTOR NORTHERN EUROPE ENTITY

Vanessa joined Pernod Ricard Germany in April 2024 as Integrated Operations Director Northern Europe and is part of the management team for Germany and the Northern Europe Entity. She previously worked as Head of Supply Chain at Pernod Ricard Germany. Her career spans several years in supply chain and operations, working with major companies such as PepsiCo and Procter & Gamble. During her time as an independent consultant, she worked with various global players and renowned brands in the spirits industry.