Published On 12/05/2017

Pernod Ricard UK Inspires Cocktail Making at Home with New Amazon Show 'What Cocktail?' Skill


Taking a huge leap into voice-activated technology, the leading premium drinks supplier has developed the new Alexa Skill to capitalise on the growing demand for entertaining at home.

Pernod Ricard UK’s new ‘What Cocktail?’ Alexa Skill, designed in partnership with Amazon and compatible with the e-commerce giant’s brand new Amazon Show device, helps young adults create drinks out of ingredients they already have at home, provides inspiration for new and exciting cocktails and even suggests clever ‘hacks’ to impress friends and family.

Today, 88% of young adults are more likely to make cocktails at home if the process was easier, and the skill aids this demand by ensuring creating premium cocktails at home is as simple as possible. The number of people enjoying cocktails at home has already increased 23%, with 22 million cocktails searches made in the last year, and this growth is set to continue.

Amazon Alexa Skill

Picture of the Amazon Alexa with Absolut Espresso Martini

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