Awatere River and Triplebank vineyard in New Zealand.

Sustainability & Responsibility

Our Commitments

Aligned with the Group’s Sustainability & Responsibility 2030 roadmap, Pernod Ricard UK seeks to play a positive role across every level of our business. We actively work with our customers, producers and employees to build a sustainable, responsible drinks industry.

All our brands are committed to minimising their environmental impact and are constantly innovating to take this to the next level. Another key focus is involvement in the wider community.

Find out more about Pernod Ricard UK’s initiatives that are making a difference.

 
 
Nurturing terroir

Nurturing Terroir & Circular Making

We are committed to protecting the land our products rely on and reducing waste throughout the value chain to minimise our impact on the environment.

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Pernod Ricard UK employees at a conference in 2019.

Valuing People

Inspired by our core values of conviviality and entrepreneurial spirit, we support our local communities through a range of social actions and by championing the hospitality sector at the heart of our business.

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Sustainable bartending

Responsible Hosting

We take our role in reducing harmful alcohol use seriously and partner with key organisations to promote responsible drinking.

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David Haworth
We are constantly pushing ourselves to do more to protect the planet and support our communities, and I’m proud to say our pace is accelerating in this area thanks to the incredible passion demonstrated by our employees.


David Haworth

Pernod Ricard UK Managing Director