Our key dates
Discover the key dates of our sustainability & responsibility commitments
1966
Founding of the
Paul Ricard Oceanographic Institute
1971
Creation of the IREB (Institute for Scientific Research on Beverages),
later to become the Foundation for Alcohol Research (FRA).
1990
Pernod Ricard joins the EFRD
Co-founds Entreprise et Prévention
EFRD renamed Spirit Europe in 2012
Entreprise & Prévention renamed Avec modération ! in 2015
1997
Pernod Ricard becomes a major sponsor of France’s Pompidou Centre.
2002
Signing of a charter to prevent drink driving (France).
2003
Pernod Ricard joined the United Nations Global Compact
2004
Adoption of a comprehensive Quality, Safety and Environment (QSE) policy.
2006
Campaign to prevent alcohol consumption by pregnant women. Use of the pictogram has been extended worldwide in 2013.
2007
Pernod Ricard adopted a Code for Commercial Communication
Signing of the European Road Safety Charter.
2010
The Group joined the CEO Water Mandate
The Group launched its first environmental Roadmap
Our Sustainability & Responsibility platform is formally defined.
Creation of the Responsible Party, programme with Erasmus Student Network to raise students’ awareness on the importance of drinking responsibly
2011
Pernod Ricard holds the first Responsib’all Day, an international day for action and prevention by Pernod Ricard employees worldwide.
2012
Pernod Ricard announces the industry’s adoption of five commitments to reduce excessive or inappropriate alcohol consumption.
2013
Launch of the Wise Drinking app for responsible alcohol consumption. The app is available in 37 languages and adapted to local laws. Download the App
First carbon-neutral distillery.
(The Absolut Company).
2014
Pernod Ricard is ranked no. 1 by Vigeo for its CSR program.
2015
Chivas launches The Venture. To promote social entrepreneurship
2016
50th anniversary of
Paul Ricard Oceanography Institute
Pernod Ricard endorses the United Nations Sustainable Development Goals.
2017
Nutritional information added to back labels.
2018
‘Small Acts = Big Impact’: No more plastic straws at Pernod Ricard internal events.