Published On 01/27/2016

Monkey 47 and Pernod Ricard join forces

Pernod Ricard, via its German affiliate Pernod Ricard Deutschland, is delighted to announce the signing of the agreement for the acquisition of a majority share of the dry-gin brand Monkey 47, produced in the Black Forest region in Germany. The French wine and spirits company and the German company Black Forest Distillers GmbH signed the agreement today in Berlin. The closing of the transaction is subject to approval by the relevant competition authorities.

With this investment, Pernod Ricard expands its portfolio further into the fast growing super premium gin category. Monkey 47 is already a very successful gin having won over many loyal consumers in the past years. 

 

We share the same values that have driven the success of Monkey 47, such as authenticity, entrepreneurial spirit and passion for quality ” 

Alexander Ricard, CEO of Pernod Ricard

 

“Since 2011 we have admired the development of Monkey 47 and we are pleased to be able to shape the future of that fantastic brand together with our partner.  There are moments in life in which you know immediately that you have found a jewel. And Monkey 47 is a jewel, perfectly matching the rising worldwide demand for craft gin with strong local roots. We share the same values that have driven the success of Monkey 47, such as authenticity, entrepreneurial spirit and passion for quality”, says Alexandre Ricard, Chairman & CEO of Pernod Ricard.

David Haworth, Managing Director of Pernod Ricard Deutschland, added: “Pernod Ricard and Monkey 47 are a natural fit. The high-quality gin fits Pernod Ricard perfectly and Monkey 47 is seen as a cult brand by many bartenders. We want to not only develop the brand further in Germany but also to expand Monkey 47 globally in the future.”

Monkey 47 et Pernod Ricard s_associentThe founder of Monkey 47 and CEO of the Black Forest Distillers GmbH, Alexander Stein, welcomes this partnership with Pernod Ricard and emphasizes the values that connect both companies: “The partnership with Pernod Ricard was a personal decision. The company led by Alexandre Ricard distinguishes itself especially through a strong entrepreneurial character, a decentralised organisation and a global presence. Pernod Ricard is a companion who respects passion for brands, lives it and regards it as essential. “

Alexandre Ricard, CEO of Pernod Ricard, and Alexander Stein, Managing Director of Black Forest Distillers GmbH in Paris

 

About Monkey 47

monkey47

Just another Gin ? Certainly not! Bollenhut, turban and bowler hat – a batch distilled and handcrafted gin that fuses British traditions, the exoticism of India, and the purity and originality of the Black Forest with masterly craftmanship. A genuine Black Forest dry gin. Indeed, a good third of the ingredients for this special gin originate from the Black Forest, such as the spruce tips, lingonberries, elderflower, sloes and blackberry leaves, to name but a few.
In total, 47 handpicked plant ingredients prepared in extremely soft spring water from the Black Forest lend Monkey 47 unrivaled complexity and quality. The pièce de résistance is a real Black Forest “secret weapon,” fresh lingonberries. Through masterly distillation and maturing in traditional earthenware containers, the goodness of all these ingredients is brought fully to bear. From the tranquil Black Forest valley, Monkey 47 has now embarked on its round-the-world trip and is currently available in over 50 countries on four continents. Aficionados, bartenders and connoisseurs the world over have come to appreciate the incredible complexity and harmony of a gin that has been invented as long as 60 years ago – mainly out of nothing more than a nostalgic yearning for England.

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About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

Contacts Pernod Ricard

Julia MASSIES VP, Financial Communication & Investor Relations
Tel: +33 (0)1 41 00 41 07

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Fabien Darrigues External Communications Director
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